Will Wright Keynote at Web 2.0 – Lessons for Social Media Strategy

Will Wright has created some of the best video games in history including SimCity, The Sims, and (slightly less successfully),  Spore. Will Wright’s keynote speech during the Web 2.0 2009 Conference was billed as “A Conversation”.  It was by far and away the most talked about keynote of the entire convention that had implications far beyond video games.

So why was everyone interested in what Will Wright had to say about Web 2.0?  Well, the man can see the future and his insights were invaluable.  Here’s how what Will Wright had to say and how it impacts Social Media Strategy:

Don’t Educate Me; Motivate Me

Keep (The Content) About Me

Revolve the Universe Around Me

Posted on April 7, 2009 at 10:23 pm by Ben Foster · Permalink
In: Content, Strategy · Tagged with: , , ,

2 Responses

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  1. Written by Chris Brooks
    on April 8, 2009 at 12:50 pm
    Permalink

    Great post Ben! I especially enjoyed the part about education and motivation. School is much more than learning how to learn it should be about practical application of that knowledge.

    I also couldn’t agree more about not guessing and KNOWING what your customers want. Not knowing because of lack of information is not possible in my opinion. Do a twitter search like you mentioned, use Facebook to crowd source and join blogs and forums on your niche. The members of these are all potential customers so the more you know and participate the more likely you are to make a sale.

  2. Written by Chris Brooks
    on April 8, 2009 at 6:50 am
    Permalink

    Great post Ben! I especially enjoyed the part about education and motivation. School is much more than learning how to learn it should be about practical application of that knowledge.

    I also couldn’t agree more about not guessing and KNOWING what your customers want. Not knowing because of lack of information is not possible in my opinion. Do a twitter search like you mentioned, use Facebook to crowd source and join blogs and forums on your niche. The members of these are all potential customers so the more you know and participate the more likely you are to make a sale.

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