http://www.benphoster.com/video-content-easier-to-share-than-written-content-a-content-strategy-paradox/ Ben Foster on Digital Strategy, Social Media, and the Corner Office Wed, 11 Aug 2010 01:54:25 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.benphoster.com/video-content-easier-to-share-than-written-content-a-content-strategy-paradox/comment-page-1/#comment-631 Alain Breillatt Thu, 14 May 2009 18:48:11 +0000 http://www.benphoster.com/?p=793#comment-631 And this is exactly the question that was exploded open during SxSW. If everything is free, now what? And the answer is, <a href="http://outlandosmusic.com/2009/04/13/the-new-free/" rel="nofollow">go back to charging</a> for high quality production - whatever the medium might be. But make sure your loss leaders have a very clear objective. <a href="http://sethgodin.typepad.com/seths_blog/2009/05/too-much-free.html" rel="nofollow">Seth Godin</a> has additional insights on the purpose of free. And this is exactly the question that was exploded open during SxSW. If everything is free, now what? And the answer is, go back to charging for high quality production – whatever the medium might be. But make sure your loss leaders have a very clear objective. Seth Godin has additional insights on the purpose of free.

]]> http://www.benphoster.com/video-content-easier-to-share-than-written-content-a-content-strategy-paradox/comment-page-1/#comment-595 Chris Brooks Wed, 13 May 2009 15:19:29 +0000 http://www.benphoster.com/?p=793#comment-595 The idea of scarce verses a common good is really one worth considering. Like you mentioned in the wired magazine article free is the new price, so charging for good enough when the world is wanting more and more for free just is bad business. That however doesn't mean there isn't a market for premium services, like video, you just have to make it worth it. If I can see it on Youtube or read about it somewhere, why should I pay you? What can you offer me in terms of value that makes me want to open my wallet? The idea of scarce verses a common good is really one worth considering. Like you mentioned in the wired magazine article free is the new price, so charging for good enough when the world is wanting more and more for free just is bad business. That however doesn’t mean there isn’t a market for premium services, like video, you just have to make it worth it. If I can see it on Youtube or read about it somewhere, why should I pay you? What can you offer me in terms of value that makes me want to open my wallet?

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