Upset with Social Media Experts? Then Your Network Needs Diversity
This weekend I watched an amazing video from Mike Rowe of Dirty Jobs at a Ted Conference, and what really hit home is how many people struggle to be new media douchebags in a web 2.0 world. If you’re the kind of person who wants to have 50,000 twitter friends, be a power Digg user, make the front page of Techmeme, get mentioned on Techcrunch, avoid getting mentioned in Valleywag, and it isn’t filling your wallet, then you are a Web 2.0 Weenie Living on …(bad) Social Media Economics.
Your Network Sucks; Weenies Have Diverse Networks
Social Media Elitists perceive that “Everyone is a Social Media Expert” because they associate a large network with a good network. You may influence thousands of people; but they are the same types of people…Social Media Experts. If your network contains a true cross-section of corporate America, (i.e. companies with cash flow), it becomes apparent that no one understands the details of social media strategy.
We are Weenies, You are Elitist World of Warcraft Players
Technology gets better as it is adopted by the mainstream. Increased volume reduces cost. Increased demand improves functionality. There are so many experts because there is so much opportunity. You recognized a good idea before most of the world did, Congratulations!. Now keep up the good work and let’s find a way to make this scale.
You’re Not the Audience Weenies Are Trying To Reach
My favorite marketing professor, David Rosenthal, casually remarked, “If you don’t understand a commercial, you’re not in the demographic.” We’re not writing for you. We’re writing for people who read an introduction to Twitter on Slate. We’re interested in the executive who was flipping through Time Magazine.
In: Career · Tagged with: corporations, culture, experts, network