http://www.benphoster.com/twitter-metrics-how-to-fool-your-leadership/ Ben Foster on Digital Strategy, Social Media, and the Corner Office Sun, 05 Feb 2012 09:22:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.benphoster.com/twitter-metrics-how-to-fool-your-leadership/comment-page-1/#comment-913 How to Get Leadership Commitment for Social Media | Ben Foster | @benphoster Wed, 14 Oct 2009 16:32:10 +0000 http://www.benphoster.com/?p=1464#comment-913 [...] Twitter Metrics – How to Fool Your Leadership [...] [...] Twitter Metrics – How to Fool Your Leadership [...]

]]> http://www.benphoster.com/twitter-metrics-how-to-fool-your-leadership/comment-page-1/#comment-898 Twitter Analytics – Advanced Twitter Metrics | Ben Foster | @benphoster Tue, 15 Sep 2009 02:16:55 +0000 http://www.benphoster.com/?p=1464#comment-898 [...] Twitter Followers is NOT the most important metric, but having more followers gives you more [...] [...] Twitter Followers is NOT the most important metric, but having more followers gives you more [...]

]]> http://www.benphoster.com/twitter-metrics-how-to-fool-your-leadership/comment-page-1/#comment-938 Ben Foster Fri, 04 Sep 2009 06:56:01 +0000 http://www.benphoster.com/?p=1464#comment-938 @ Jordan<br>Not only can it be misinterpreted, it can also cause you to focus on only those things which help you make the metric. If I'm measured on # of followers, you better believe I'm going to spend more time attracting followers than putting out great content. @ Jordan
Not only can it be misinterpreted, it can also cause you to focus on only those things which help you make the metric. If I'm measured on # of followers, you better believe I'm going to spend more time attracting followers than putting out great content.

]]> http://www.benphoster.com/twitter-metrics-how-to-fool-your-leadership/comment-page-1/#comment-897 Ben Foster Fri, 04 Sep 2009 00:56:01 +0000 http://www.benphoster.com/?p=1464#comment-897 @ Jordan<br>Not only can it be misinterpreted, it can also cause you to focus on only those things which help you make the metric. If I'm measured on # of followers, you better believe I'm going to spend more time attracting followers than putting out great content. @ Jordan
Not only can it be misinterpreted, it can also cause you to focus on only those things which help you make the metric. If I'm measured on # of followers, you better believe I'm going to spend more time attracting followers than putting out great content.

]]> http://www.benphoster.com/twitter-metrics-how-to-fool-your-leadership/comment-page-1/#comment-895 Jordan Julien Sun, 30 Aug 2009 10:46:55 +0000 http://www.benphoster.com/?p=1464#comment-895 Great post. People have been manipulating metrics ever since tracking started. I'm not sure that it's any more pervasive on Twitter than anywhere else; but this is a great reminder that focusing on one metric could lead to misinterpretation. Great post. People have been manipulating metrics ever since tracking started. I'm not sure that it's any more pervasive on Twitter than anywhere else; but this is a great reminder that focusing on one metric could lead to misinterpretation.

]]>