Twitter Business Results in Cable News Networks
Does Twitter drive business results?
Well, I certainly like to think so…but here’s an interesting look at the cable news networks use of Twitter and their cable ratings.
One would think that Twitter is perfect for news. It provides real time information at very little cost to millions of people. Let’s look at the numbers:
# of Twitter Followers for Major News Networks as of 8/20/09
Cable News Ratings for 8/17/2009 (From TV By The Numbers)
- Fox News – 1,364,000 viewers
- CNN – 482,000 viewers
- msnbc – 382,000 viewers
The obvious argument is that Twitter drives web traffic, so CNN should be thrilled. But I’m guessing CNN executives are slightly jealous that Fox News has nearly 3 times as many viewers.
But, it doesn’t matter…here’s the only thing you need to know about Fox News
| The Daily Show With Jon Stewart | Mon – Thurs 11p / 10c | |||
| Fox News: The New Liberals | ||||
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August 20, 2009
• Posted in: Twitter
