Twitter Business Results in Cable News Networks

Does Twitter drive business results?

Well, I certainly like to think so…but here’s an interesting look at the cable news networks use of Twitter and their cable ratings.

One would think that Twitter is perfect for news.  It provides real time information at very little cost to millions of people.  Let’s look at the numbers:

# of Twitter Followers for Major News Networks as of 8/20/09

  1. CNN – @Cnnbrk – 2,650,015 Followers
  2. Fox News – @Foxnews- 100,868
  3. msnbc @msnbc_breaking – 30,113

Cable News Ratings for 8/17/2009 (From TV By The Numbers)

  1. Fox News – 1,364,000 viewers
  2. CNN – 482,000 viewers
  3. msnbc – 382,000 viewers

The obvious argument is that Twitter drives web traffic, so CNN should be thrilled.  But I’m guessing CNN executives are slightly jealous that Fox News has nearly 3 times as many viewers.

But, it doesn’t matter…here’s the only thing you need to know about Fox News

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Fox News: The New Liberals
www.thedailyshow.com
Daily Show
Full Episodes
Political Humor Healthcare Protests
Posted on August 20, 2009 at 7:49 pm by Ben Foster · Permalink
In: Twitter

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