Twitter Analytics – Advanced Twitter Metrics

Driving website traffic is one Twitter’s top benefits for marketers.  It’s a simple recipe, get a large number of followers, write a catchy tweet, publish it at the right time of day, and then measure the conversions.

Twitter Analytics - Advanced Twitter Metrics

Twitter Analytics - Advanced Twitter Metrics

If you’re interested in driving traffic through Twitter, then you probably use measurements like these:

You can learn a lot from these metrics, but there is a major variable of Twitter that frustrates those who use it for traffic.

Serendipity Problem and Twitter Metrics

A user sees the most recent update posted.  This “serendipity” is frustrating and makes much of how Twitter functions as a source of traffic a guessing game.

Recently, Twitter announced they were looking to monetize advanced analytics for site owners.  Having the right analytics would benefit both marketers and Twitter.

The benefit to marketers is that many questions about how Twitter works would be answered.  Twitter, of course, benefits from people able to better quantify the value of Twitter for their site.

Here are questions that Twitter Analytics should consider answering:

Search Traffic or News Feed Traffic?

Twitter Client Usage?

Clicks from Other Users

Posted on September 14, 2009 at 8:16 pm by Ben Foster · Permalink
In: Leadership and Management, Twitter

6 Responses

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  1. Written by Inga
    on September 15, 2009 at 9:43 am
    Permalink

    Thanks, Ben!
    One (probably stupid) metrics question that I cannot find an answer to – how to get info on RSS subscriptions for one's Twitter page?
    BW, Inga

  2. Written by nigellegg
    on September 15, 2009 at 9:47 am
    Permalink

    Good selection – and all fairly useful. You can't massage where in someone else's twitter stream you appear, though, so I'm not sure how useful knowing that would be.
    Inga, does anyone subscribe to twitter by RSS??

  3. Written by DR. WHAW? – September 15, 2009 « One true sentence.
    on September 15, 2009 at 4:06 pm
    Permalink

    […] Twitter Analytics – Advanced Twitter Metrics by Ben Foster — I bet you can tell just from the title of this post that this is a post right […]

  4. Written by Inga
    on September 16, 2009 at 1:09 am
    Permalink

    Nigel, we advertize our Twitter also for non-Twitter users as an open news page with RSS feed – so naturally we'd like to know about subscriptions. Is it very unusual? doesn't make any sense?

  5. Written by Inga
    on September 16, 2009 at 7:09 am
    Permalink

    Nigel, we advertize our Twitter also for non-Twitter users as an open news page with RSS feed – so naturally we'd like to know about subscriptions. Is it very unusual? doesn't make any sense?

  6. […] Twitter Analytics – Advanced Twitter Metrics by Ben Foster — I bet you can tell just from the title of this post that this is a post right […]

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