The 6 Laws of Communication Critical to Social Media Strategy

6iconmanHas anyone else heard this from management the past couple of weeks?   Now that Twitter has jumped the shark, what technology should we move our social media resources towards?”

On one hand, this is great because it shows forward thinking…however, we know that it doesn’t really matter what technology is next.  Chasing technology doesn’t meet business objectives, better communication through Social Media does.

Social Media Technologies are another set of solutions to strategic business problems.  But, if you don’t fully understand the problem you won’t apply the right solution.  When evaluating Social Media strategies and business objectives, I evaluate them based on these 6 Laws of Communication.

I covered these as part of my presentation to the Chicago Chapter of the Scleroderma Foundation, a non-profit looking for guidance on how to get started in Social Media.  Recently I’ve found a renewed need for these and thought they’d benefit from further explanation and discussion.

In this post, I’ll cover the first three and follow it up on Thursday with 3 more.  Here’s the list


The 6 Laws of Communication Critical to Social Media Strategy

1 – Open and transparent communication is best

2 – Two way conversation

3 – Listening is more important than talking

4 – Everyone has a different style of communication

5 – Adding more people to the conversation requires more organization

6 – The message is impacted by the method


1 – Open and transparent communication is best

2 – Two way conversation

3 –  Listening is more important than talking

Posted By Ben Foster

Posted on May 18, 2009 at 7:57 pm by Ben Foster · Permalink
In: Leadership and Management, Strategy

5 Responses

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  1. Written by Chris Brooks
    on May 19, 2009 at 4:22 pm
    Permalink

    Great list I am looking forward to the rest!

    Listening is the key to success. There is a reason we have two ears and one mouth. Listen twice as much as you talk is a point that has helped me more than once.

    Creating two way conversations can be tough with some social media because of all the “noise” that comes with any next big thing. A great way is start small and offer value. The store associates you discussed seemed to have done that when they talk with you.

    You idea of open communication was spot on. If they can’t trust you they won’t do business with you. Period. Keep up the great work!

  2. Written by Chris Brooks
    on May 19, 2009 at 10:22 am
    Permalink

    Great list I am looking forward to the rest!

    Listening is the key to success. There is a reason we have two ears and one mouth. Listen twice as much as you talk is a point that has helped me more than once.

    Creating two way conversations can be tough with some social media because of all the “noise” that comes with any next big thing. A great way is start small and offer value. The store associates you discussed seemed to have done that when they talk with you.

    You idea of open communication was spot on. If they can’t trust you they won’t do business with you. Period. Keep up the great work!

  3. […] Earlier, I covered the first 3 laws:  1) Open and transparent communication is best 2) Two-Way Conv… […]

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