Will Wright Keynote at Web 2.0 – Lessons for Social Media Strategy

Share Will Wright has created some of the best video games in history including SimCity, The Sims, and (slightly less successfully),  Spore. Will Wright’s keynote speech during the Web 2.0 2009 Conference was billed as “A Conversation”.  It was by far and away the most talked about keynote of the entire convention that had implications [...]

“Surfacers” A New Rung for Forrester’s Social Technographics Ladder

Forrester’s classic 2007 analysis of the different user-types of social media has made it easy for people to understand user behavior on the web. The past two years have resulted in a rapid adoption of the technology and new improvements to sharing content. The Surfacer is a type of user valued by friends and by strategists for their ability to find unique, great content to share with their network.