Strategies to Handle Customer Service over Twitter
Share Now that businesses are starting to embrace Twitter, there have been some fascinating examples of great customer service. Ford Motor Company is helping customers find parts, solving problems with accessories, and escalating customer service requests. Comcast appears to be the Gold Standard with their Comcast Cares account which is solving customer problems with equipment, [...]
Facebook: Don’t Sell Credits, Let Top Users Trickle Down the Wealth
Share Facebook is so worried about Twitter that they are creating monetary incentives to keep people on Facebook to check their statuses. Mashable provides great coverage, as always: Facebook Credits seem to (be) Facebook’s baby steps into the world of virtual currency. Right now, users can only give credits to friends for sharing great posts [...]
5 Steps to Overcome a Social Media Mistake
Share We’ve all said something on the internet we wish we would could take back. It could be a a rush to judgement, or even pure stupidity like this classic exchange between a Cisco Applicant and a Cisco Employee. A prospective Cisco hire (@theconnor) tweeted: Cisco just offered me a job! Now I have to [...]
Tweet More and Improve the Web, Semantically
Share I am constantly hearing from executives and leaders, “Okay, I get Facebook and Twitter…what’s next?” Even though most companies haven’t fully embraced the second growth of web development, smart managers are deploying Web 2.0 technologies with an eye on how to scale based on what might come next. The easiest way to impress your [...]
No Forbes, CEOs should not “Facebook” or “Twitter”
Share Matthew Fraser and Soumitra Dutta write an ambiguous, bland, and wrong piece on Forbes.com about the need for CEOs to use Social Networking technologies. Their seemingly decent argument cites Web 2.0 Evangelists (no one particular, just the “evangelists” in general) who apparently claim the following: Web 2.0 evangelists, on the other hand, argue that [...]
Facebook’s Strategy is Forcing Us to Categorize our Friends by Delaying Real-Time Search
Share Now that all your friends have stopped wondering whether or not they like the New Facebook Changes, we can study what this is doing for Facebook and it’s users. First, here’s Jared W. Smith with a great summary of the changes: The area where you enter status updates has been made into a more [...]
New New Facebook – Don’t Give Your Fans Crap
Share Mashable’s wonderful update on new Facebook explains many of the changes, including a link to the most relevant changes for social media marketers. In the Opportunities section, they highlight these 4 points: Opportunities 1. Stronger Interaction with Fans Because the Wall tab will become the focus, Pages will feel much more active and dynamic [...]
3 Reasons to Recognize Your Employees Over Twitter
I’ve seen a couple tweets pop up from managers recognizing employees for a great job. Rochelle Grayson started some thoughts back in May of last year, that I thought should be built upon. First and Foremost, It SHOULD NEVER replace the handwritten note made famous by Jack Welch, but for quick “atta-boys” or “atta-girls”, it can go a long way.
