A Summer Internship in Social Media Strategy
Summer interns are one of the greatest traditions of capitalism. Each summer, notoriously ambitious interns join companies eager to make an impact and deliver results. For the Social Media Strategist, interns can provide a fresh perspective to companies looking to embrace Social Media. Realizing the threat facing GE from the thousands of start-ups thinking differently, Jack Welch had his managers pretend to be one of the many Dotcoms trying to destroy GE’s existing business models. This exercise helped GE’s leadership think about how the internet could quickly exploit a company’s weaknesses. Here’s an adaptation of GE’s classic management idea for a meaningful 12-week summer internship that also can provide your company with fresh strategic thinking.
4 Myths about Corporate Strategy Jobs
Jobs in corporate strategy always attract the attention of eager MBAs and Undergrads. I always wanted to go into corporate strategy because the group at my old company contained some of the smartest people in our business. But what does it mean to “work in strategy”? Here are some commonly held beliefs about corporate strategy [...]
Is Social Media a Management Breakthrough or Fad? Part 2
BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are trying new things to weather the downturn. The most interesting part of the series covers 11 management ideas that are the basics of any business education, but were quite revolutionary at the time. This 4 part series (See [...]
Is Social Media A Management Breakthrough or a Fad?
BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are taking innovative approaches to weather the downturn. The most interesting part of the series covers 11 breakthrough management ideas that are now the basics of any business school education. This 4 part series will examine these breakthroughs alongside [...]
No Forbes, CEOs should not “Facebook” or “Twitter”
Matthew Fraser and Soumitra Dutta write an ambiguous, bland, and wrong piece on Forbes.com about the need for CEOs to use Social Networking technologies. Their seemingly decent argument cites Web 2.0 Evangelists (no one particular, just the “evangelists” in general) who apparently claim the following: Web 2.0 evangelists, on the other hand, argue that social [...]
New New Facebook – Don’t Give Your Fans Crap
Mashable’s wonderful update on new Facebook explains many of the changes, including a link to the most relevant changes for social media marketers. In the Opportunities section, they highlight these 4 points: Opportunities 1. Stronger Interaction with Fans Because the Wall tab will become the focus, Pages will feel much more active and dynamic than [...]
3 Org Chart Structures for Social Media
I’ve heard of Social Media being aligned in a bunch of different functions across the organization. In a perfect world, Social Media is its own function with the leader reporting directly to the CEO. But…we’re not quite there yet. TheSocialOrganization.com had a great post about corporate initiatives being staffed in its own “function”, but until [...]
