A Story is Worth 1,000 PowerPoint Slides
Share Photo by kennymatic Beth Kanter wrote an incredibly relevant piece on the importance of story-telling in presentations. She cites Andy Goodman in her article: Andy is a master at storytelling. In his workshops, he offers the following formula for a storytelling based on Hollywood script writing: * Introduce the central character * Inciting moment: [...]
Matrix for Staffing a Social Media Initiative
Share Download Slides Here Diversity of skills and experience is key to making a Social Media Initiative stick. Many companies rush to staff a social media initiative by assembling a diverse team across functions, experience, and interests. However, companies need a balance of skills to succeed and often sway to the extremes by staffing either [...]
March 9, 2009
• Tags: Leadership and Management, skills, staffing • Posted in: Leadership and Management, Strategy • View Comments
