Is Social Media A Management Breakthrough or a Fad?
BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are taking innovative approaches to weather the downturn. The most interesting part of the series covers 11 breakthrough management ideas that are now the basics of any business school education. This 4 part series will examine these breakthroughs alongside [...]
New New Facebook – Don’t Give Your Fans Crap
Mashable’s wonderful update on new Facebook explains many of the changes, including a link to the most relevant changes for social media marketers. In the Opportunities section, they highlight these 4 points: Opportunities 1. Stronger Interaction with Fans Because the Wall tab will become the focus, Pages will feel much more active and dynamic than [...]
3 Org Chart Structures for Social Media
I’ve heard of Social Media being aligned in a bunch of different functions across the organization. In a perfect world, Social Media is its own function with the leader reporting directly to the CEO. But…we’re not quite there yet. TheSocialOrganization.com had a great post about corporate initiatives being staffed in its own “function”, but until [...]
