Facebook: Don’t Sell Credits, Let Top Users Trickle Down the Wealth

Facebook is so worried about Twitter that they are creating monetary incentives to keep people on Facebook to check their statuses.  Mashable provides great coverage, as always: Facebook Credits seem to (be) Facebook’s baby steps into the world of virtual currency. Right now, users can only give credits to friends for sharing great posts or [...]

April 9, 2009 • Tags: , , , • Posted in: Content, Facebook • 3 Comments

Facebook’s Strategy is Forcing Us to Categorize our Friends by Delaying Real-Time Search

Now that all your friends have stopped wondering whether or not they like the New Facebook Changes, we can study what this is doing for Facebook and it’s users.  First, here’s Jared W. Smith with a great summary of the changes: The area where you enter status updates has been made into a more ambiguous [...]

March 16, 2009 • Tags: , , , • Posted in: Facebook, Strategy • One Comment

New New Facebook – Don’t Give Your Fans Crap

Mashable’s wonderful update on new Facebook explains many of the changes, including a link to the most relevant changes for social media marketers.  In the Opportunities section, they highlight these 4 points: Opportunities 1. Stronger Interaction with Fans Because the Wall tab will become the focus, Pages will feel much more active and dynamic than [...]

March 12, 2009 • Tags: , , , • Posted in: Facebook, Strategy • 2 Comments