<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ben Foster &#187; corporations</title>
	<atom:link href="http://www.benphoster.com/tag/corporations/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.benphoster.com</link>
	<description>Ben Foster on Digital Strategy, Social Media, and the Corner Office</description>
	<lastBuildDate>Fri, 27 Aug 2010 03:07:52 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>Upset with Social Media Experts?  Then Your Network Needs Diversity</title>
		<link>http://www.benphoster.com/upset-with-social-media-experts-then-your-network-needs-diversity/</link>
		<comments>http://www.benphoster.com/upset-with-social-media-experts-then-your-network-needs-diversity/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 05:30:51 +0000</pubDate>
		<dc:creator>Ben Foster</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[corporations]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[network]]></category>

		<guid isPermaLink="false">http://www.benphoster.com/?p=327</guid>
		<description><![CDATA[Social Media Elitists perceive that "Everyone is a Social Media Expert" because they associate a large network with a good network.  You may influence thousands of people; but they are the same types of people...Social Media Experts.  If your network contains a true cross-section of corporate America, (i.e. companies with cash flow), it becomes apparent that no one understands the details of social media strategy.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 30px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.benphoster.com%2Fupset-with-social-media-experts-then-your-network-needs-diversity%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.benphoster.com%2Fupset-with-social-media-experts-then-your-network-needs-diversity%2F&amp;source=benphoster&amp;style=compact&amp;service=bit.ly" height="61" width="50" /><br />
			</a>
		</div>
<p><a href="http://www.wolf-howl.com/" target="_blank">Social Media Elitist Michael Gray </a>called BS on all the <a href="http://www.wolf-howl.com/socialmedia/web-2-weenies/">people who are &#8220;doing nothing&#8221;</a> but creating crap on social media networks<strong>: </strong></p>
<blockquote><p>This weekend I watched an amazing video from <a href="http://www.ted.com/talks/mike_rowe_celebrates_dirty_jobs.html">Mike Rowe of Dirty Jobs at a Ted Conference</a>, and what really hit home is how many people struggle to be <a href="http://www.youtube.com/watch?v=zSP8xm_gaK4">new media douchebags</a> in a web 2.0 world. If you’re the kind of person who wants to have 50,000 twitter friends, be a power Digg user, make the front page of  <a href="http://www.techmeme.com/">Techmeme</a>, get mentioned on <a href="http://www.techcrunch.com/">Techcrunch</a>, avoid getting mentioned in <a href="http://valleywag.gawker.com/">Valleywag</a>, <strong>and it isn’t filling your wallet</strong>, then you are a <strong>Web 2.0 Weenie Living on &#8230;(bad) Social Media Economics</strong>.</p></blockquote>
<h2><strong>Your Network Sucks; Weenies Have Diverse Networks</strong></h2>
<p>Social Media Elitists perceive that &#8220;<a href="http://www.chrisbrogan.com/what-i-want-a-social-media-expert-to-know/" target="_blank">Everyone is a Social Media Expert&#8221;</a> because they associate a large network with a good network.  You may influence thousands of people; but they are the same types of people&#8230;Social Media Experts.  If your network contains a true cross-section of corporate America, (i.e. companies with cash flow), it becomes apparent that no one understands the details of social media strategy.</p>
<h2><strong>We are Weenies, You are <a href="http://nihilum.mousesports.com/en/news/" target="_blank">Elitist World of Warcraft Players</a><br />
</strong></h2>
<p>Technology gets better as it is adopted by the mainstream.  <a href="http://news.cnet.com/8301-17938_105-10061140-1.html">Increased volume reduces cost</a>.  <a href="http://www.bbc.co.uk/schools/gcsebitesize/science/images/64_improving_technology.gif" target="_blank">Increased demand improves functionality</a>.  There are so many experts because<a href="http://www.benphoster.com/6-reasons-there-are-so-many-social-media-_____insert-title-here/" target="_blank"> there is so much opportunity</a>.  You recognized a good idea before most of the world did, Congratulations!.  Now keep up the good work and let&#8217;s find a way to make this scale.</p>
<h2><strong>You&#8217;re Not the Audience Weenies Are Trying To Reach</strong></h2>
<p>My <a href="http://www.fsb.muohio.edu/directory/rosentdw/biography">favorite marketing professor</a>, David Rosenthal, casually remarked, &#8220;If you don&#8217;t understand a commercial, you&#8217;re not in the demographic.&#8221;  We&#8217;re not writing for you.  We&#8217;re writing for people who read <a href="http://www.slate.com/id/2213036" target="_blank">an introduction to Twitter on Slate</a>.  We&#8217;re interested in the <a href="http://www.time.com/time/magazine/article/0,9171,1883367,00.html" target="_blank">executive who was flipping through Time Magazine</a>.</p>
<div id="tonethis-tab" style="border: 1px solid black; padding: 2px 5px; background: white none repeat scroll 0% 0%; z-index: 65535; visibility: hidden; position: absolute; color: red; cursor: pointer; display: inline; font-size: 10px; font-family: Tahoma,Arial; top: 8px; left: 409px;"><strong><span style="font-size: 10px; font-family: Tahoma,Arial; color: red;">Send To Phone</span></strong></div>
]]></content:encoded>
			<wfw:commentRss>http://www.benphoster.com/upset-with-social-media-experts-then-your-network-needs-diversity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
