Social Media Zeitgeist Volume 5 – The Best Links of the Week
Here are my favorite links from around the web for June 5, 2009. Because this space moves so fast, I wanted to surface great content rather than try to comment on everything. Have a great weekend!
Photo Credit – Shadowgate via Flickr
Electro-Harmonix and social media: You’re doing it right [via TechCrunch]
- My favorite posts to read are Social Media case study examples of strategy and execution.
- Electro-Harmonix are using videos to help their customers understand and better use their products.
- Perfect example of a well defined business objective (increase brand awareness to solve problems) executed by social media (video sharing)
Congressman Uses Wisdom of Crowds to Redesign Website [via Mashable]
- The point isn’t that Mike Honda (D -CA) is using CrowdSpring to design the site. The insight comes from the great execution – allowing the public to vote .
- Constituents feel more engaged by voting AND the content delivery will be better because of the vote
- The price was $1,000…the PR and media buzz was priceless. Well done.
Bing off to a Good Start – #2 Behind Yahoo [via ReadWriteWeb]
- I watched Darkon on Hulu last night and kept seeing these great (but non-informative) videos about the Hulu and Bing “Live” Party.
- The #2 rank is the result of good PR, let’s see if it lasts. With allegedly $100 million of marketing behind it, it just might
The 9 Ways People Respond to your Content [via Lateral Action]
- Visitor behavior on your website (e.g. Scan, Spread, Save…) and the value it provides in a hierarchy. I’ve never thought that “to subscribe” is better than “to spread”. Very different thinking
- I love posts like this, it feels so familiar…yet so new. Rajesh Setty did a great job making a framework that is easy to understand and valuable.
FUN TIME! – Literal Video – Total Eclipse of the Heart
June 5, 2009
• Posted in: Zeitgeist
