Social Media Strategy Matrix for 2010 Strategic Planning

Social Media is now on a subject at corporate strategy meetings, executive off-sites, and a part of brand strategy.  Even the most conservative companies are dipping their toes in the water and trying to increase shareholder value through the new web.

Great job everyone…you’ve lived up to the hype of the Social Media Revolution Video

It’s time to start thinking about what to do next.

Setting Next Year’s Social Media Strategy

As Jeremiah Owyang reasoned, if you like boxes and have a decision to make, use a 2×2 matrix.  They are great ways to organize thinking.  Good strategies have clear business objectives for Social Media and well defined user problem or need.

What business objectives are we trying to accomplish with Social Media?

Who are our target users for this initiative?

NOTE:  Some people will argue Suppliers, and I think there are selective industries where that would apply.  However, for right now, the most benefit for companies is focusing on Customers and Employees.


Social Media Matrix 1

Social Media Strategy Matrix

Each part in the 2×2 has unique business objectives.  Examples of types of projects can be seen in the box.

Social Media Matrix 2

Setting Next Year’s Social Media Strategy

Posted on December 13, 2009 at 9:10 pm by Ben Foster · Permalink
In: Leadership and Management, Strategy

5 Responses

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  1. Written by Social Media
    on December 22, 2009 at 11:38 am
    Permalink

    Great post! Thank you very much on setting up nice metrics to use.

    Best,
    Magnus Lundin – Sweden

  2. Written by Social Media
    on December 22, 2009 at 6:38 pm
    Permalink

    Great post! Thank you very much on setting up nice metrics to use.

    Best,
    Magnus Lundin – Sweden

  3. Written by Need help with your 2010 strategy? « The Cube
    on December 30, 2009 at 8:53 am
    Permalink

    […] Social Media Strategy Matrix for 2010 Strategic Planning […]

  4. Written by Ed Kohler
    on February 7, 2010 at 9:12 pm
    Permalink

    Great stuff. I think some companies need to take a step back and think about who their customers are on social media sites. It's not always the end user. For example, it could be members of the media, influential bloggers, or people within distribution channels. I don't see a lot of focus on levels like this yet, but it's certainly coming.

  5. Written by michaellis
    on February 12, 2010 at 5:10 pm
    Permalink

    Ben – I like the matrix, I think it;s a good starting point and conversation point with clients. It's also simple enough for CMO – jk

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