Social Media Strategy Execution – A How To Guide To New Media Success

A Social Media strategy is a critical piece to making sure that your efforts with New Media are helping your customers and your company.  But how do you actually “do” it?  A well defined strategy is nice to have, but without execution, you aren’t going to make your customers or your shareholders happy.

Photo by Blumpy via Flickr

Photo by Blumpy via Flickr

Strategies are tough, which is why many consultancies sell a solution.  But the solution of consultants often doesn’t come with a guide on how to execute.  How do you execute a Social Media strategy and make a tangible business impact?

Below are my thoughts on the 9 areas critical to executing a Social Media Strategy.   By addressing these areas, a company can better position itself for initial success and improve their ability to scale.  These 9 will be covered in detail across 3 separate posts.

9 Social Media Strategy Execution Steps

  1. Start with Business Objectives
  2. Staff a Diverse Team
  3. Study Customer Research
  4. Structure Problem Solving around Customer Needs
  5. Solve Problems Through Brainstorms
  6. Create a Social Media Portfolio
  7. Establish a Set of Metrics
  8. Learn by Doing
  9. Learn, Fix, Then Apply


1. Start with Business Objectives

What Does this Mean?

How to Execute


2. Staff a Diverse Team

What Does This Mean?

The key here is diversity.  Many companies are tempted to align Social Media on an Org Chart within a function like marketing or technology.  This may work for some companies, but it’s not likely to help you achieve all your business objectives.

How to Execute


3. Study Customer Research

What Does This Mean?

How to Execute

Posted on July 29, 2009 at 9:08 am by Ben Foster · Permalink
In: Leadership and Management, Strategy

5 Responses

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  1. Written by Name
    on July 29, 2009 at 10:05 am
    Permalink

    Thanks Ben for providing a social networking map!

  2. Written by Name
    on July 29, 2009 at 4:05 pm
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    Thanks Ben for providing a social networking map!

  3. […] actually do it. In the last post, I outlined the need for not only having a plan, but also how to execute a Social Media Strategy. Photo by Blumpy via […]

  4. […] Media governance, how to get started, and evaluating your efforts.  The first two posts covered how to create a Social Media strategy and how to figure out what tactics to use in your Social Media Marketing portfolio. Photo by […]

  5. Written by Facebook User Growth Chart – 2004-2010 - by Ben Foster
    on December 15, 2010 at 1:29 pm
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    […] Social Media Strategy Execution – A How To Guide […]

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