Social Media Strategy Class Reading List

I recently taught a class at DePaul University on Social Media Strategy to Graduate Students in Public Relations and Advertising.  Below is the reading list I compiled with tech sources, interesting articles, and relevant case studies that helped guide our class discussion.

 

Technology and Social Media Blogs

Analyst Blogs

Podcasts

Podcasts have been my “secret weapon” over the years.  All the news covered on the sites above is broken down into detail.  I strongly recommend them

Twitter Lists

Specific Articles

Class 1 – The State of the Internet and Public Relations

Class 2 – Objectives, Strategies, and Audience Research

Class 3 – Creativity, Integrated Social Media Marketing, Content Strategy and Online Community Management

Class 4 – Facebook

Class 5 – Twitter, YouTube, and Blogs

Class 6 – Internal Communities and SEO

Class 7 – Blogger Outreach, Meme Hijacking, Mobile, and Paid Tactics

Class 8 – Online Reputation Management

Class 9 – Online Measurement and Metrics

Google Analytics Basics

Facebook Analytics

Class 10 – The Future of the Internet (and Your Career)

8 Responses to “Social Media Strategy Class Reading List”

  1. Anonymous - September 26, 2011

    Thanks for including a link to my post on the many roles of an internal community manager! This is a great list of resources!

  2. Allen Mireles - September 26, 2011

    What a great resource this list is. Thanks for sharing it. And h/t to @Sradick:disqus for tweeting the link.

  3. jonathankopp - September 27, 2011

    Ben’s syllabus to the social web. I love it, Professor Foster!

  4. Nicholas Scibetta - October 5, 2011

    Great list, Ben!  Thanks for sharing

  5. Leo Bogee - October 22, 2011

    Thank you for sharing, you really covered it well

  6. Kelly Tirman - October 26, 2011

    stumbled. was surprised that no one else had stumbled this yet. also added it to delicious.

  7. benphoster - October 26, 2011

    Thanks Kelly.  One would think someone who teaches Social Media would have thought to do that for oneself.  Instead of saying “I goofed”, I’ll say “I was hoping this list would grow organically.”

    Thanks for posting on my behalf. :-)

  8. Class reading | Babystepsandbe - March 31, 2012

    [...] Social Media Strategy Class Reading List – by Ben FosterSep 26, 2011 … I recently taught a class at DePaul University on Social Media Strategy to Graduate Students in Public Relations and Advertising. Below is the … [...]

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