Comments on: Social Media Strategy Case Studies Using the Customer Experience Lifecycle http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/ Ben Foster on Strategy, Social Media, and the Corner Office Fri, 19 Feb 2010 20:43:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Facebook Charging for Access – How much would you pay? | By Ben Foster http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-871 Facebook Charging for Access – How much would you pay? | By Ben Foster Mon, 03 Aug 2009 19:07:35 +0000 http://www.benphoster.com/?p=1027#comment-871 [...] you pay? FiLife is an amazing site, not only because of their innovative Stacker tool which is a great Social Media case study that helps consumers figure out how they “stack-up” to their peers, but also because of [...] [...] you pay? FiLife is an amazing site, not only because of their innovative Stacker tool which is a great Social Media case study that helps consumers figure out how they “stack-up” to their peers, but also because of [...]

]]> By: Social Media Zeitgeist Volume 5 – The Best Links of the Week | By Ben Foster http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-862 Social Media Zeitgeist Volume 5 – The Best Links of the Week | By Ben Foster Tue, 21 Jul 2009 01:31:39 +0000 http://www.benphoster.com/?p=1027#comment-862 [...] My favorite posts to read are Social Media case study examples of strategy and execution. [...] [...] My favorite posts to read are Social Media case study examples of strategy and execution. [...]

]]> By: Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast | By Ben Foster http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-843 Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast | By Ben Foster Tue, 16 Jun 2009 15:32:41 +0000 http://www.benphoster.com/?p=1027#comment-843 [...] Realization - Recognition of a problem or need [...] [...] Realization – Recognition of a problem or need [...]

]]> By: Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2 | By Ben Foster http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-837 Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2 | By Ben Foster Mon, 15 Jun 2009 22:17:29 +0000 http://www.benphoster.com/?p=1027#comment-837 [...] Realization - Recognition of a problem or need [...] [...] Realization – Recognition of a problem or need [...]

]]> By: early years education » Blog Archive » Social complexity http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-830 early years education » Blog Archive » Social complexity Sat, 06 Jun 2009 11:54:11 +0000 http://www.benphoster.com/?p=1027#comment-830 [...] Social Media Strategy Case Studies Using the Customer Experience … [...] [...] Social Media Strategy Case Studies Using the Customer Experience … [...]

]]> By: benphoster http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-961 benphoster Thu, 04 Jun 2009 23:46:19 +0000 http://www.benphoster.com/?p=1027#comment-961 @Alain - That's hilarious about your 6 year old. Also, great thought on "Will it survive the abuse a blender takes?" I'd venture to say most blender purchases are need-based replacements for an old/broken one. I agree with you that it's a subconscious need, which are often the most important types of consumer needs. @Alain – That's hilarious about your 6 year old. Also, great thought on “Will it survive the abuse a blender takes?” I'd venture to say most blender purchases are need-based replacements for an old/broken one. I agree with you that it's a subconscious need, which are often the most important types of consumer needs.

]]> By: kevin http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-960 kevin Thu, 04 Jun 2009 23:30:47 +0000 http://www.benphoster.com/?p=1027#comment-960 Ben your right on with your findings Ben your right on with your findings

]]> By: Alain Breillatt http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-959 Alain Breillatt Thu, 04 Jun 2009 21:28:50 +0000 http://www.benphoster.com/?p=1027#comment-959 You need to read the BYU Magazine article <a href="http://magazine.byu.edu/?act=view&a=2391" rel="nofollow">http://magazine.byu.edu/?act=view&a=2391</a> to truly understand how Will It Blend evolved.<br><br>It totally worked for my wife - I got it for her as a gift after she expressed a serious desire - and when the new blender showed up - my 6 yr old asked, is that the blender from that guy who put an iPhone in a blender?<br><br>One other thing, there is a whole community of people who do nothing BUT talk about blenders. They are the GreenSmoothieGirl type of health advocates who focus on the benefits of fresh vegetables and fruits - all blended up for easy consumption. <a href="http://www.greensmoothiegirl.com/best-blender.html" rel="nofollow">http://www.greensmoothiegirl.com/best-blender.html</a> <br><br>This is actually the community of social experts who provide additional "expert recommendations" on whether you should buy a blendtec or a vitamix. These experts often have coupons or additional merchandise that they offer if you buy through them as an affiliate. So Blendtec has taken it a step further by engaging with their power users and offering them an affiliate relationship for "closing the transaction" from their website - much like Amazon does for books.<br><br>And the consumer problem is not just, will it blend (turn solids into fine mush with no chunks), but even moreso, will it survive the abuse a blender takes? After you go through 2-4 cheap $50 - $99 blenders whose motors gave up the ghost after only 1 year, you start to think, there must be something better - but how will I know it can really survive? Will it blend answers this question subconsciously. You need to read the BYU Magazine article http://magazine.byu.edu/?act=view&a=2391 to truly understand how Will It Blend evolved.

It totally worked for my wife – I got it for her as a gift after she expressed a serious desire – and when the new blender showed up – my 6 yr old asked, is that the blender from that guy who put an iPhone in a blender?

One other thing, there is a whole community of people who do nothing BUT talk about blenders. They are the GreenSmoothieGirl type of health advocates who focus on the benefits of fresh vegetables and fruits – all blended up for easy consumption. http://www.greensmoothiegirl.com/best-blender.html

This is actually the community of social experts who provide additional “expert recommendations” on whether you should buy a blendtec or a vitamix. These experts often have coupons or additional merchandise that they offer if you buy through them as an affiliate. So Blendtec has taken it a step further by engaging with their power users and offering them an affiliate relationship for “closing the transaction” from their website – much like Amazon does for books.

And the consumer problem is not just, will it blend (turn solids into fine mush with no chunks), but even moreso, will it survive the abuse a blender takes? After you go through 2-4 cheap $50 – $99 blenders whose motors gave up the ghost after only 1 year, you start to think, there must be something better – but how will I know it can really survive? Will it blend answers this question subconsciously.

]]> By: benphoster http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-828 benphoster Thu, 04 Jun 2009 17:46:19 +0000 http://www.benphoster.com/?p=1027#comment-828 @Alain - That's hilarious about your 6 year old. Also, great thought on "Will it survive the abuse a blender takes?" I'd venture to say most blender purchases are need-based replacements for an old/broken one. I agree with you that it's a subconscious need, which are often the most important types of consumer needs. @Alain – That's hilarious about your 6 year old. Also, great thought on “Will it survive the abuse a blender takes?” I'd venture to say most blender purchases are need-based replacements for an old/broken one. I agree with you that it's a subconscious need, which are often the most important types of consumer needs.

]]> By: kevin http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-827 kevin Thu, 04 Jun 2009 17:30:47 +0000 http://www.benphoster.com/?p=1027#comment-827 Ben your right on with your findings Ben your right on with your findings

]]> By: Alain Breillatt http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/comment-page-1/#comment-826 Alain Breillatt Thu, 04 Jun 2009 15:28:50 +0000 http://www.benphoster.com/?p=1027#comment-826 You need to read the BYU Magazine article <a href="http://magazine.byu.edu/?act=view&a=2391" rel="nofollow">http://magazine.byu.edu/?act=view&a=2391</a> to truly understand how Will It Blend evolved.<br><br>It totally worked for my wife - I got it for her as a gift after she expressed a serious desire - and when the new blender showed up - my 6 yr old asked, is that the blender from that guy who put an iPhone in a blender? You need to read the BYU Magazine article http://magazine.byu.edu/?act=view&a=2391 to truly understand how Will It Blend evolved.

It totally worked for my wife – I got it for her as a gift after she expressed a serious desire – and when the new blender showed up – my 6 yr old asked, is that the blender from that guy who put an iPhone in a blender?

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