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	<title>Comments on: Social Media Strategy Case Studies Using the Customer Experience Lifecycle &#8211; Part 2</title>
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	<link>http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-part-2/</link>
	<description>Ben Foster on Digital Strategy, Social Media, and the Corner Office</description>
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		<title>By: Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast &#124; By Ben Foster</title>
		<link>http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-part-2/comment-page-1/#comment-841</link>
		<dc:creator>Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast &#124; By Ben Foster</dc:creator>
		<pubDate>Tue, 16 Jun 2009 15:30:55 +0000</pubDate>
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		<description>[...] Evaluation - Consideration of you (and your competitors) product benefits and tradeoffs as a solutio... [...]</description>
		<content:encoded><![CDATA[<p>[...] Evaluation &#8211; Consideration of you (and your competitors) product benefits and tradeoffs as a solutio&#8230; [...]</p>
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		<title>By: Social Media Strategy Case Studies Using the Customer Experience Lifecycle &#124; By Ben Foster</title>
		<link>http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-part-2/comment-page-1/#comment-839</link>
		<dc:creator>Social Media Strategy Case Studies Using the Customer Experience Lifecycle &#124; By Ben Foster</dc:creator>
		<pubDate>Mon, 15 Jun 2009 22:18:30 +0000</pubDate>
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		<description>[...] Evaluation - Consideration of you (and your competitors) product benefits and tradeoffs as a solutio... [...]</description>
		<content:encoded><![CDATA[<p>[...] Evaluation &#8211; Consideration of you (and your competitors) product benefits and tradeoffs as a solutio&#8230; [...]</p>
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		<title>By: Christopher Rollyson</title>
		<link>http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-part-2/comment-page-1/#comment-963</link>
		<dc:creator>Christopher Rollyson</dc:creator>
		<pubDate>Wed, 10 Jun 2009 06:07:28 +0000</pubDate>
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		<description>Ben thanks for a great framework!  For the Service part, how about JetBlue&#039;s use of Twitter?  here&#039;s my take, I met Morgan earlier this year while speaking at a conference.&lt;br&gt;=&gt;http://globalhumancapital.org/?p=215&lt;br&gt;&lt;br&gt;You may want to consider Threadless, too (the guys I intro&#039;d at TechCocktail).  They almost redefine things as the whole enterprise is on their website, and they are grafting in retail.&lt;br&gt;&lt;br&gt;Cheers- Chris</description>
		<content:encoded><![CDATA[<p>Ben thanks for a great framework!  For the Service part, how about JetBlue&#39;s use of Twitter?  here&#39;s my take, I met Morgan earlier this year while speaking at a conference.<br />=&gt;http://globalhumancapital.org/?p=215</p>
<p>You may want to consider Threadless, too (the guys I intro&#39;d at TechCocktail).  They almost redefine things as the whole enterprise is on their website, and they are grafting in retail.</p>
<p>Cheers- Chris</p>
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		<title>By: Christopher Rollyson</title>
		<link>http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-part-2/comment-page-1/#comment-833</link>
		<dc:creator>Christopher Rollyson</dc:creator>
		<pubDate>Wed, 10 Jun 2009 00:07:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.benphoster.com/?p=1114#comment-833</guid>
		<description>Ben thanks for a great framework!  For the Service part, how about JetBlue&#039;s use of Twitter?  here&#039;s my take, I met Morgan earlier this year while speaking at a conference.&lt;br&gt;=&gt;http://globalhumancapital.org/?p=215&lt;br&gt;&lt;br&gt;You may want to consider Threadless, too (the guys I intro&#039;d at TechCocktail).  They almost redefine things as the whole enterprise is on their website, and they are grafting in retail.&lt;br&gt;&lt;br&gt;Cheers- Chris</description>
		<content:encoded><![CDATA[<p>Ben thanks for a great framework!  For the Service part, how about JetBlue&#39;s use of Twitter?  here&#39;s my take, I met Morgan earlier this year while speaking at a conference.<br />=&gt;http://globalhumancapital.org/?p=215</p>
<p>You may want to consider Threadless, too (the guys I intro&#39;d at TechCocktail).  They almost redefine things as the whole enterprise is on their website, and they are grafting in retail.</p>
<p>Cheers- Chris</p>
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