http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/ Ben Foster on Strategy, Social Media, and the Corner Office Fri, 19 Feb 2010 20:43:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/comment-page-1/#comment-955 benphoster Wed, 17 Jun 2009 01:59:05 +0000 http://www.benphoster.com/?p=1185#comment-955 @Alain-Breillatt - Great example. Other then technical bias, why do you think it's so much easier to get developers involved in Social Media versus consumers? Is it that developers are just better trained at using the technologies and getting insights from them? @Alain-Breillatt – Great example. Other then technical bias, why do you think it's so much easier to get developers involved in Social Media versus consumers? Is it that developers are just better trained at using the technologies and getting insights from them?

]]> http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/comment-page-1/#comment-954 Alain Breillatt Wed, 17 Jun 2009 01:35:45 +0000 http://www.benphoster.com/?p=1185#comment-954 Ben, I think one of the better social media efforts that was really a groundbreaking approach back before Facebook and Twitter, was Microsoft's Channel 9 approach to reaching out to the community of developers. <a href="http://redcouch.typepad.com/weblog/2005/03/weve_decided_to.html" rel="nofollow">http://redcouch.typepad.com/weblog/2005/03/weve...</a> Lenn Pryor was the idea man behind the effort but Robert Scoble became the face of it and it was a large part of what gave Scoble his larger visibility in the social media world. Microsoft actually did a similar effort in feeding the MyITforum community that built up around the System Management Server platform - a community I was intimately involved with back in 2003-2006. I have a post on this that I'm developing to discuss how to feed and build a community - and especially that the community, as Pryor mentions in the article I linked to, takes on a life of it's own. <a href="http://www.myitforum.com" rel="nofollow">www.myitforum.com</a> and the email mailing lists where the community thrived moved through two different corporate owners before it finally became free because Rod Trent had the wherewithal and the vision to make it an independent entity. But as he said to me back then, the community is made up of people - where they congregate and how they interact will never be controlled by the companies who sell the products that bring them together in seeking to assist each other or the company who owns the "sites" where they congregate. Ben, I think one of the better social media efforts that was really a groundbreaking approach back before Facebook and Twitter, was Microsoft's Channel 9 approach to reaching out to the community of developers. http://redcouch.typepad.com/weblog/2005/03/weve... Lenn Pryor was the idea man behind the effort but Robert Scoble became the face of it and it was a large part of what gave Scoble his larger visibility in the social media world. Microsoft actually did a similar effort in feeding the MyITforum community that built up around the System Management Server platform – a community I was intimately involved with back in 2003-2006. I have a post on this that I'm developing to discuss how to feed and build a community – and especially that the community, as Pryor mentions in the article I linked to, takes on a life of it's own. http://www.myitforum.com and the email mailing lists where the community thrived moved through two different corporate owners before it finally became free because Rod Trent had the wherewithal and the vision to make it an independent entity. But as he said to me back then, the community is made up of people – where they congregate and how they interact will never be controlled by the companies who sell the products that bring them together in seeking to assist each other or the company who owns the “sites” where they congregate.

]]> http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/comment-page-1/#comment-957 benphoster Tue, 16 Jun 2009 21:20:42 +0000 http://www.benphoster.com/?p=1185#comment-957 You're welcome, David. While searching for which efforts to include, many analysts mentioned this campaign as a success. I really thought you did a great job of avoiding the "Social Media Hype" and offering a valid critique. You're welcome, David. While searching for which efforts to include, many analysts mentioned this campaign as a success. I really thought you did a great job of avoiding the “Social Media Hype” and offering a valid critique.

]]> http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/comment-page-1/#comment-956 David Title Tue, 16 Jun 2009 20:40:22 +0000 http://www.benphoster.com/?p=1185#comment-956 Thanks for the mention of my post questioning Kraft's "deceiving" campaign. Thanks for the mention of my post questioning Kraft's “deceiving” campaign.

]]> http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/comment-page-1/#comment-850 benphoster Tue, 16 Jun 2009 19:59:05 +0000 http://www.benphoster.com/?p=1185#comment-850 @Alain-Breillatt - Great example. Other then technical bias, why do you think it's so much easier to get developers involved in Social Media versus consumers? Is it that developers are just better trained at using the technologies and getting insights from them? @Alain-Breillatt – Great example. Other then technical bias, why do you think it's so much easier to get developers involved in Social Media versus consumers? Is it that developers are just better trained at using the technologies and getting insights from them?

]]> http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/comment-page-1/#comment-849 Alain Breillatt Tue, 16 Jun 2009 19:35:45 +0000 http://www.benphoster.com/?p=1185#comment-849 Ben, I think one of the better social media efforts that was really a groundbreaking approach back before Facebook and Twitter, was Microsoft's Channel 9 approach to reaching out to the community of developers. <a href="http://redcouch.typepad.com/weblog/2005/03/weve_decided_to.html" rel="nofollow">http://redcouch.typepad.com/weblog/2005/03/weve...</a> Lenn Pryor was the idea man behind the effort but Robert Scoble became the face of it and it was a large part of what gave Scoble his larger visibility in the social media world. Microsoft actually did a similar effort in feeding the MyITforum community that built up around the System Management Server platform - a community I was intimately involved with back in 2003-2006. I have a post on this that I'm developing to discuss how to feed and build a community - and especially that the community, as Pryor mentions in the article I linked to, takes on a life of it's own. <a href="http://www.myitforum.com" rel="nofollow">www.myitforum.com</a> and the email mailing lists where the community thrived moved through two different corporate owners before it finally became free because Rod Trent had the wherewithal and the vision to make it an independent entity. But as he said to me back then, the community is made up of people - where they congregate and how they interact will never be controlled by the companies who sell the products that bring them together in seeking to assist each other or the company who owns the "sites" where they congregate. Ben, I think one of the better social media efforts that was really a groundbreaking approach back before Facebook and Twitter, was Microsoft's Channel 9 approach to reaching out to the community of developers. http://redcouch.typepad.com/weblog/2005/03/weve... Lenn Pryor was the idea man behind the effort but Robert Scoble became the face of it and it was a large part of what gave Scoble his larger visibility in the social media world. Microsoft actually did a similar effort in feeding the MyITforum community that built up around the System Management Server platform – a community I was intimately involved with back in 2003-2006. I have a post on this that I'm developing to discuss how to feed and build a community – and especially that the community, as Pryor mentions in the article I linked to, takes on a life of it's own. http://www.myitforum.com and the email mailing lists where the community thrived moved through two different corporate owners before it finally became free because Rod Trent had the wherewithal and the vision to make it an independent entity. But as he said to me back then, the community is made up of people – where they congregate and how they interact will never be controlled by the companies who sell the products that bring them together in seeking to assist each other or the company who owns the “sites” where they congregate.

]]> http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/comment-page-1/#comment-846 Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2 | By Ben Foster Tue, 16 Jun 2009 15:34:20 +0000 http://www.benphoster.com/?p=1185#comment-846 [...] Consumption - Product is used [...] [...] Consumption – Product is used [...]

]]> http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/comment-page-1/#comment-845 Social Media Strategy Case Studies Using the Customer Experience Lifecycle | By Ben Foster Tue, 16 Jun 2009 15:33:49 +0000 http://www.benphoster.com/?p=1185#comment-845 [...] Consumption - Product is used [...] [...] Consumption – Product is used [...]

]]> http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/comment-page-1/#comment-848 benphoster Tue, 16 Jun 2009 15:20:42 +0000 http://www.benphoster.com/?p=1185#comment-848 You're welcome, David. While searching for which efforts to include, many analysts mentioned this campaign as a success. I really thought you did a great job of avoiding the "Social Media Hype" and offering a valid critique. You're welcome, David. While searching for which efforts to include, many analysts mentioned this campaign as a success. I really thought you did a great job of avoiding the “Social Media Hype” and offering a valid critique.

]]> http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/comment-page-1/#comment-847 David Title Tue, 16 Jun 2009 14:40:22 +0000 http://www.benphoster.com/?p=1185#comment-847 Thanks for the mention of my post questioning Kraft's "deceiving" campaign. Thanks for the mention of my post questioning Kraft's “deceiving” campaign.

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