Social Media Marketing Strategy Guide – How To Get Things Done

Having a Social Media strategy means nothing if you can’t actually do it. In the last post, I outlined the need for not only having a plan, but also how to execute a Social Media Strategy.

Photo by Blumpy via Flickr

Photo by Blumpy via Flickr

By addressing these areas, a company can better position itself for initial success and improve its ability to scale a Social Media program.  These 9 steps will be covered in detail across 3 separate posts.

In this post, I’ll cover how to execute the middle 3 stages of the strategy; the ones most traditionally associated with Social Media Marketing Strategy.

9 Social Media Strategy Execution Steps

  1. Start with Business Objectives
  2. Staff a Diverse Team
  3. Study Customer Research
  4. Structure Problem Solving around Customer Needs
  5. Solve Problems Through Brainstorms
  6. Create a Social Media Portfolio
  7. Establish a Set of Metrics
  8. Learn by Doing
  9. Learn, Fix, Then Apply


4 – Structure Problem Solving around Customer Needs

What Does This Mean?

How to Execute


5 – Solve Problems Through Brainstorms

What Does This Mean?

  • It’s time for the fun part!!!  Figuring out all the cool tools at your disposable and how they can help your customers and your business.
  • You want to hold a brainstorming, or ideation, or Idea-Lab…whatever, to come up with ideas.

How to Execute

  • Assemble a large group of people across groups like employees, business partners, suppliers, or even customers.
  • Make sure you have a diverse group.  You want some Social Media Experts and some people more knowledgeable in the Industry
  • Use the customer insights as a way to ground the participants in the lives of your consumers
  • Encourage participants explain their idea in terms that solve problems
  • Avoid criticizing, bashing, or dismissing any idea at this stage


6 – Create a Social Media Portfolio

What Does This Mean?

How to Execute

Posted on July 30, 2009 at 8:26 am by Ben Foster · Permalink
In: Leadership and Management, Strategy

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  1. […] efforts.  The first two posts covered how to create a Social Media strategy and how to figure out what tactics to use in your Social Media Marketing portfolio. Photo by Blumpy via […]

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