Social Media isn’t replacing PR; it’s the future of it
Joseph Thornley did a quick google trends query to see how people are searching for terms I’m interested in on the web. No surprise….PR is no equal with Social Media and Social Networking.
Also interesting is that Social Media has caught up with Social Networking in terms of search volume.
This is an index number, so don’t think that PR is going away…all this shows is that people are searching for Social Media and Social Networking as much as PR.
IMPLICATION – Social has to be one of the key pieces integrated into a comprehensive communications strategy. It works best when it is a piece that operates together as part of an overall strategy, and companies are expecting that.