Social Media isn’t replacing PR; it’s the future of it

via proactivereport.com

Joseph Thornley did a quick google trends query to see how people are searching for terms I’m interested in on the web. No surprise….PR is no equal with Social Media and Social Networking.

Also interesting is that Social Media has caught up with Social Networking in terms of search volume.

This is an index number, so don’t think that PR is going away…all this shows is that people are searching for Social Media and Social Networking as much as PR.

IMPLICATION – Social has to be one of the key pieces integrated into a comprehensive communications strategy. It works best when it is a piece that operates together as part of an overall strategy, and companies are expecting that.

Posted via web from Ben Foster Likes The Internet

May 11, 2010 • Posted in: Strategy
  • http://www.DonnaWilsonsWorld.com DLWilsonsWorld

    Thank you for your informative post, Ben! I already knew that Social Media was the future of marketing, but your visual metrics totally confirms it!

  • http://www.benphoster.com benphoster

    Thanks Donna. All credit here goes to Joseph Thornley who had the idea for the search. Make sure to check out his site: http://propr.ca/. Also, I was inspired by this great article on proactivereport.com http://www.proactivereport.com/c/pr/pr-trends-i…