Social Media isn’t replacing PR; it’s the future of it

Joseph Thornley did a quick google trends query to see how people are searching for terms I’m interested in on the web. No surprise….PR is no equal with Social Media and Social Networking.

Also interesting is that Social Media has caught up with Social Networking in terms of search volume.

This is an index number, so don’t think that PR is going away…all this shows is that people are searching for Social Media and Social Networking as much as PR.

IMPLICATION – Social has to be one of the key pieces integrated into a comprehensive communications strategy. It works best when it is a piece that operates together as part of an overall strategy, and companies are expecting that.

Posted via web from Ben Foster Likes The Internet

Posted on May 11, 2010 at 8:11 am by Ben Foster · Permalink
In: Strategy

2 Responses

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  1. Written by DLWilsonsWorld
    on May 19, 2010 at 4:22 pm
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    Thank you for your informative post, Ben! I already knew that Social Media was the future of marketing, but your visual metrics totally confirms it!

  2. Written by benphoster
    on May 19, 2010 at 4:39 pm
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    Thanks Donna. All credit here goes to Joseph Thornley who had the idea for the search. Make sure to check out his site: http://propr.ca/. Also, I was inspired by this great article on proactivereport.com http://www.proactivereport.com/c/pr/pr-trends-i

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