Social Media in Insurance – American Family VP Marketing Lisa Bacus

I used to work for Allstate and would intensely study the competition and what they were doing. American Family and USAA were a company I always watched. I really loved how she said that AmFam listened in Social Media for a Full Year before leaping in.

This is a great podcast too – http://brandfasttrackers.com. It’s now one of my regular listens.

Posted via web from Ben Foster Likes The Internet

Posted on May 5, 2010 at 10:08 pm by Ben Foster · Permalink
In: Strategy