Comments on: Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test http://www.benphoster.com/should-your-brand-be-on-facebook-the-one-question-you-should-ask-the-tee-shirt-test/ Ben Foster on Digital Strategy, Social Media, and the Corner Office Sun, 05 Feb 2012 09:22:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: benphoster http://www.benphoster.com/should-your-brand-be-on-facebook-the-one-question-you-should-ask-the-tee-shirt-test/comment-page-1/#comment-1082 benphoster Thu, 21 Jul 2011 16:43:00 +0000 http://www.benphoster.com/?p=1497#comment-1082 For the record, I haven't agreed with this post in a while and need to state this here.  It is a lot deeper than this, but need to just get this out there. For the record, I haven’t agreed with this post in a while and need to state this here.  It is a lot deeper than this, but need to just get this out there.

]]> By: Facebook Data Suggests We Have an Eating Problem | Ben Foster | @benphoster http://www.benphoster.com/should-your-brand-be-on-facebook-the-one-question-you-should-ask-the-tee-shirt-test/comment-page-1/#comment-981 Facebook Data Suggests We Have an Eating Problem | Ben Foster | @benphoster Wed, 23 Jun 2010 19:36:33 +0000 http://www.benphoster.com/?p=1497#comment-981 [...] love Facebook for keeping up with brands and companies I love.   At one point I recommended that brands should have a Facebook page only if they’re cool enough to be on a Tee-Shirt.  I no longer agree with everything I wrote [...] [...] love Facebook for keeping up with brands and companies I love.   At one point I recommended that brands should have a Facebook page only if they’re cool enough to be on a Tee-Shirt.  I no longer agree with everything I wrote [...]

]]> By: Trends in Twitter Usage « Soc Med. Blogz http://www.benphoster.com/should-your-brand-be-on-facebook-the-one-question-you-should-ask-the-tee-shirt-test/comment-page-1/#comment-972 Trends in Twitter Usage « Soc Med. Blogz Tue, 06 Apr 2010 14:38:24 +0000 http://www.benphoster.com/?p=1497#comment-972 [...] Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test [...] [...] Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test [...]

]]> By: benphoster http://www.benphoster.com/should-your-brand-be-on-facebook-the-one-question-you-should-ask-the-tee-shirt-test/comment-page-1/#comment-965 benphoster Sun, 11 Oct 2009 20:45:02 +0000 http://www.benphoster.com/?p=1497#comment-965 @Holly - A couple thoughts on less popular brands<br><br>- Reconnecting with customers is only a good idea if you have something they'd be interested in reconnecting with. If you're just marketing yourself to people who haven't bought in a while...they probably won't be interested. But, if you're offering usage tips, customer service, or have a brand that a community could organize around, it could work.<br><br>- Building a more social image is okay if there's a business objective in doing so. If you're doing it just so marketing or management can say "We're on Facebook!", then not a good idea. <br><br>- For certain small brands or products, A Facebook page could kickoff a community. If you have a ton of passionate people who aren't connected, a FB page could help start a community. I don't think Facebook can run a community, because of tech reasons, but it could be a good way to get them started.<br><br>Thanks for the comment! Stay in Touch!<br>Ben @Holly – A couple thoughts on less popular brands

- Reconnecting with customers is only a good idea if you have something they'd be interested in reconnecting with. If you're just marketing yourself to people who haven't bought in a while…they probably won't be interested. But, if you're offering usage tips, customer service, or have a brand that a community could organize around, it could work.

- Building a more social image is okay if there's a business objective in doing so. If you're doing it just so marketing or management can say “We're on Facebook!”, then not a good idea.

- For certain small brands or products, A Facebook page could kickoff a community. If you have a ton of passionate people who aren't connected, a FB page could help start a community. I don't think Facebook can run a community, because of tech reasons, but it could be a good way to get them started.

Thanks for the comment! Stay in Touch!
Ben

]]> By: Holly Knowlman http://www.benphoster.com/should-your-brand-be-on-facebook-the-one-question-you-should-ask-the-tee-shirt-test/comment-page-1/#comment-964 Holly Knowlman Sun, 11 Oct 2009 18:08:36 +0000 http://www.benphoster.com/?p=1497#comment-964 Really interesting article, thanks :-) When companies approach me about using social media facebook is often the one they're most interested in without truly considering the benefits/alternatives. What about using facebook pages as a space for less popular brands to reconnect with their customers and build a more social image? Really interesting article, thanks :-) When companies approach me about using social media facebook is often the one they're most interested in without truly considering the benefits/alternatives. What about using facebook pages as a space for less popular brands to reconnect with their customers and build a more social image?

]]> By: benphoster http://www.benphoster.com/should-your-brand-be-on-facebook-the-one-question-you-should-ask-the-tee-shirt-test/comment-page-1/#comment-907 benphoster Sun, 11 Oct 2009 14:45:02 +0000 http://www.benphoster.com/?p=1497#comment-907 @Holly - A couple thoughts on less popular brands<br><br>- Reconnecting with customers is only a good idea if you have something they'd be interested in reconnecting with. If you're just marketing yourself to people who haven't bought in a while...they probably won't be interested. But, if you're offering usage tips, customer service, or have a brand that a community could organize around, it could work.<br><br>- Building a more social image is okay if there's a business objective in doing so. If you're doing it just so marketing or management can say "We're on Facebook!", then not a good idea. <br><br>- For certain small brands or products, A Facebook page could kickoff a community. If you have a ton of passionate people who aren't connected, a FB page could help start a community. I don't think Facebook can run a community, because of tech reasons, but it could be a good way to get them started.<br><br>Thanks for the comment! Stay in Touch!<br>Ben @Holly – A couple thoughts on less popular brands

- Reconnecting with customers is only a good idea if you have something they'd be interested in reconnecting with. If you're just marketing yourself to people who haven't bought in a while…they probably won't be interested. But, if you're offering usage tips, customer service, or have a brand that a community could organize around, it could work.

- Building a more social image is okay if there's a business objective in doing so. If you're doing it just so marketing or management can say “We're on Facebook!”, then not a good idea.

- For certain small brands or products, A Facebook page could kickoff a community. If you have a ton of passionate people who aren't connected, a FB page could help start a community. I don't think Facebook can run a community, because of tech reasons, but it could be a good way to get them started.

Thanks for the comment! Stay in Touch!
Ben

]]> By: Holly Knowlman http://www.benphoster.com/should-your-brand-be-on-facebook-the-one-question-you-should-ask-the-tee-shirt-test/comment-page-1/#comment-906 Holly Knowlman Sun, 11 Oct 2009 12:08:36 +0000 http://www.benphoster.com/?p=1497#comment-906 Really interesting article, thanks :-) When companies approach me about using social media facebook is often the one they're most interested in without truly considering the benefits/alternatives. What about using facebook pages as a space for less popular brands to reconnect with their customers and build a more social image? Really interesting article, thanks :-) When companies approach me about using social media facebook is often the one they're most interested in without truly considering the benefits/alternatives. What about using facebook pages as a space for less popular brands to reconnect with their customers and build a more social image?

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