Matrix for Staffing a Social Media Initiative

matrix

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Diversity of skills and experience is key to making a Social Media Initiative stick.  Many companies rush to staff a social media initiative by assembling a diverse team across functions, experience, and interests.  However, companies need a balance of skills to succeed and often sway to the extremes by staffing either ALL social media experts or ALL organization insiders.

This matrix can help you staff your team by identifying skill gaps, both in social media and in organizational change, that can help you fill key roles in your initiative.

When you are done, ask yourself this question:   “Does this look like a winning Bingo card?”  If yes, then identify your gaps and look to bring in Subject Matter Experts to help strengthen your initiative.

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Organizational Change Skills

Influences senior leadership

Deep industry experience

Creates new metrics and communicates their importance

Empathizes with customers

Rapidly iterates technology projects

Leverages experience in a corporate change initiative

Social Media Skills

Understands the details of good content

Analyzes qualitative data to determine audience needs

Surfaces diverse information from online resources

Exhibits patience with community detractors

Turns virtual connections into real-world connections

Creates buzz through pithy writing

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Posted on March 9, 2009 at 12:58 pm by Ben Foster · Permalink
In: Leadership and Management, Strategy · Tagged with: , ,

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  1. […] up with all the information and tools showing up, and growing exponentially, overnight. As your team (and I strongly recommend a team) thinks through SMMR and the benefits it could bring to your […]

  2. […] resources from across the company.  The best Social Media teams are ones that have a diverse set of talents and […]

  3. […] up with all the information and tools showing up, and growing exponentially, overnight. As your team (and I strongly recommend a team) thinks through SMMR and the benefits it could bring to your […]

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