Is Social Media a Management Breakthrough or Fad? Part 3

BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are trying new things to weather the downturn.  The most interesting part of the series covers 11 management ideas that are the basics of any business education, but were quite revolutionary at the time.

This 4 part series (See Part 1 here, See Part 2 here) will examine these ideas alongside social media to see if we are witnessing a world-changing idea, or just another management fad.  First, here is the recap from BusinessWeek:

Some of the most powerful and lasting management methods were launched during tough times, when companies needed new ways to manage costs and grow. Here is a look back at some of the biggest ideas over the past 100 years.

1910 – The Assembly Line Explanation

1920 – Market SegmentationExplanation

1931 – Brand ManagementExplanation

1943 – Skunk WorksExplanation

1950s – Lean ManufacturingExplanation

1967 – Scenario PlanningExplanation

1973 – 360 ReviewExplanation

1987 – Six SigmaExplanation

1989 – OutsourcingExplanation

1990 – ReengineeringExplanation

2000s – Open InnovationExplanation

# 7 – 360 Review

The Breakthrough – Employees get a better perspective from feedback collected from their supervisors, peers, subordinates, and customers/suppliers

Question – Can Social Media provide a more candid, well-rounded assessment of one’s performance?

# 8 – Six Sigma

The Breakthrough: Quantifying processes through statistics to improve and control their outputs

Question – Can Social Media improve business processes through identifying defects and improving outputs?

#9 – Outsourcing

The Breakthrough: Identifying partners who specialize at performing complementary tasks for an organization at a fraction of the cost

Question – Can Social Media provide more opportunities for companies to focus on the tasks they do well and pay for tasks that are not a differentiating part of the value they bring to customers?

Posted on March 31, 2009 at 11:40 pm by Ben Foster · Permalink
In: Leadership and Management, Strategy · Tagged with: , , ,

One Response

Subscribe to comments via RSS

  1. […] 4 part series (See Part 1 here, See Part 2 here, See Part 3 here) will examine these ideas alongside social media to see if we are witnessing a world-changing idea, […]

Subscribe to comments via RSS

Leave a Reply