Is Social Media a Management Breakthrough or Fad? Part 2

BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are trying new things to weather the downturn.  The most interesting part of the series covers 11 management ideas that are the basics of any business education, but were quite revolutionary at the time.

This 4 part series (See Part 1 here) will examine these ideas alongside social media to see if we are witnessing a world-changing idea, or just another management fad.  First, here is the recap from BusinessWeek:

Some of the most powerful and lasting management methods were launched during tough times, when companies needed new ways to manage costs and grow. Here is a look back at some of the biggest ideas over the past 100 years.

1910 – The Assembly Line Explanation

1920 – Market SegmentationExplanation

1931 – Brand ManagementExplanation

1943 – Skunk WorksExplanation

1950s – Lean ManufacturingExplanation

1967 – Scenario PlanningExplanation

1973 – 360 ReviewExplanation

1987 – Six SigmaExplanation

1989 – OutsourcingExplanation

1990 – ReengineeringExplanation

2000s – Open InnovationExplanation

#4 – Skunk Works

The Breakthrough – Lockheed Martin organized an autonomous, high-performance team separated from bureaucracy to develop a plane in 143 days.

The Question:  Can Social Media improve productivity by minimizing the organizational need for bureaucracy?

# 5 – Lean Manufacturing

The Breakthrough: From Toyota, an approach to efficiency that allocates resources only to those processes that create value for the customer.

The Question:  Can Social Media identify and improve those processes that create value for the customer?

#6 – Scenario Planning

The Breakthrough: Shell Oil improved strategic planning by creating scenarios, or possible outcomes, that take into account the combined effect of many different possible factors.

The Question:  Can Social Media improve strategy by offering a better view of the possible future?

Posted on March 26, 2009 at 12:05 am by Ben Foster · Permalink
In: Leadership and Management, Strategy · Tagged with: , , , ,

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  1. […] 4 part series (See Part 1 here, See Part 2 here, See Part 3 here) will examine these ideas alongside social media to see if we are witnessing a […]

  2. […] 4 part series (See Part 1 here, See Part 2 here) will examine these ideas alongside social media to see if we are witnessing a world-changing idea, […]

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