Interesting – Nicorette uses Promoted Tweets to Direct to A Facebook Page?
When Twitter announced their Promoted Suite product late last year, it was easy to see how brands could use this to inject a trend into the conversation. Using a Promoted Trend on the day the DVD release of Inception to promote the BluRay version was a great example.
I saw Nicorette using this Promoted Trend (#QuittingSucks) on January 4, 2011. But the message that went along with it directed users to their Facebook Community? Paying for advertising on Twitter to direct to Facebook? This was interesting…a Promoted Tweet isn’t cheap, $80K according to this article.
Also interesting is that the link doesn’t really take you to a support community, it’s taking you to a splash screen ad with information and a coupon.