Comments on: How to Manage Your Company’s Social Media Efforts Using a Portfolio Approach http://www.benphoster.com/how-to-manage-your-companys-social-media-efforts-using-a-portfolio-approach/ Ben Foster on Digital Strategy, Social Media, and the Corner Office Wed, 23 Jun 2010 19:36:33 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Social Media Marketing Strategy Guide – How To Get Things Done | By Ben Foster http://www.benphoster.com/how-to-manage-your-companys-social-media-efforts-using-a-portfolio-approach/comment-page-1/#comment-873 Social Media Marketing Strategy Guide – How To Get Things Done | By Ben Foster Thu, 06 Aug 2009 01:59:09 +0000 http://www.benphoster.com/?p=1191#comment-873 [...] of Social Media Strategy as a portfolio of projects, just like a VC firm or a conglomerate.  This helps to spreads risk, improve chance of success, [...] [...] of Social Media Strategy as a portfolio of projects, just like a VC firm or a conglomerate.  This helps to spreads risk, improve chance of success, [...]

]]> By: Cures Chasing a Disease – How to Govern a Social Media Portfolio | By Ben Foster http://www.benphoster.com/how-to-manage-your-companys-social-media-efforts-using-a-portfolio-approach/comment-page-1/#comment-854 Cures Chasing a Disease – How to Govern a Social Media Portfolio | By Ben Foster Tue, 30 Jun 2009 03:01:35 +0000 http://www.benphoster.com/?p=1191#comment-854 [...] yet capable of managing it like traditional business processes.  Previously, I discussed how managing Social Media through a portfolio approach can help organizations reduce risk and increase o... for the following reasons: Photo By - Librarian Avenger via [...] [...] yet capable of managing it like traditional business processes.  Previously, I discussed how managing Social Media through a portfolio approach can help organizations reduce risk and increase o… for the following reasons: Photo By – Librarian Avenger via [...]

]]> By: benphoster http://www.benphoster.com/how-to-manage-your-companys-social-media-efforts-using-a-portfolio-approach/comment-page-1/#comment-949 benphoster Sat, 27 Jun 2009 03:29:51 +0000 http://www.benphoster.com/?p=1191#comment-949 @mwalsh - you're right. People either over-apply models by trying to force them to do everything or completely ignore the principles that shaped them. <br><br>It's a middle ground. Learn a model, apply it, and make adjustments for reality. @mwalsh – you're right. People either over-apply models by trying to force them to do everything or completely ignore the principles that shaped them.

It's a middle ground. Learn a model, apply it, and make adjustments for reality.

]]> By: benphoster http://www.benphoster.com/how-to-manage-your-companys-social-media-efforts-using-a-portfolio-approach/comment-page-1/#comment-852 benphoster Fri, 26 Jun 2009 21:29:51 +0000 http://www.benphoster.com/?p=1191#comment-852 @mwalsh - you're right. People either over-apply models by trying to force them to do everything or completely ignore the principles that shaped them. <br><br>It's a middle ground. Learn a model, apply it, and make adjustments for reality. @mwalsh – you're right. People either over-apply models by trying to force them to do everything or completely ignore the principles that shaped them.

It's a middle ground. Learn a model, apply it, and make adjustments for reality.

]]> By: mike walsh http://www.benphoster.com/how-to-manage-your-companys-social-media-efforts-using-a-portfolio-approach/comment-page-1/#comment-851 mike walsh Fri, 26 Jun 2009 12:16:04 +0000 http://www.benphoster.com/?p=1191#comment-851 really nice post Ben. I feel that so many technology considerations and personal choices can be aligned with economic models suck as game theory, portfolio analysis, risk analysis, etc. Keep up the good work!<br>@mwalsh really nice post Ben. I feel that so many technology considerations and personal choices can be aligned with economic models suck as game theory, portfolio analysis, risk analysis, etc. Keep up the good work!
@mwalsh

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