How to Get Leadership Commitment for Social Media

We’re told by the experts that Social Media is a Groundswell.  It all starts with “ordinary” people, customers & employees, who group together around a common theme.  “It’s grassroots!  It’s organic!  We just need to enable them!”

Well, this is true…but effectively harnessing that power requires resources and coordination.  The fastest way for organizations to get those resources is with senior leadership support.

Credit Ross_Angus

Credit Ross_Angus

Ironic?  Yeah…I suppose.  These technologies were supposed to change the world!  We’d move from political decision making to a meritocracy.   While this may happen in the future, to prepare your company today you need senior support.

Well, easier said than done…How do you ensure that you get this support?

History should serve as our example.  A public declaration outlining the need for change with a signature of leadership sends a message to others that commitment is real.

Want to drive a similar change?  Consider asking leadership to sign this document, post it on your intranet, and refer to it often!

Leadership Commitment for Social Media

I ________________________ understand that the Social Web is powerful not because of what WE, as a company do, but by how we enable our customers, employees, & business partners to do.

Signed _________________________________

What would you add?

You should also try these posts, they’re tasty!

Posted on October 13, 2009 at 11:51 am by Ben Foster · Permalink
In: Career, Leadership and Management

6 Responses

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  1. Written by Kathy Heasley
    on October 14, 2009 at 7:48 am
    Permalink

    I would add

    I recognize that this is the age of integrity and that social media has the power to enable all employees to be advocates for our compny and our customers. I will encourage their participation by establishing standards of acceptable practIce so they may use this media with confidence and without fear of reprimand.

  2. Written by Hans Leijström
    on October 14, 2009 at 8:20 am
    Permalink

    I commit to promote the usage of social media in anything we do

  3. Written by benphoster
    on October 14, 2009 at 10:24 am
    Permalink

    @Kathy – Love it! I added it to the document with a link for ya! It is perfect for a Leadership level document. It has a vision (enable employees to be advocates) as well as governance (standards of acceptable practice)

    @Hans – Would love to add it if it could be a little more specific. i.e., do we really want social in our HR conflict resolution processes? There's something there about making it a part of any project or function. Could you build?

  4. Written by Kathy Heasley
    on October 14, 2009 at 1:48 pm
    Permalink

    I would add

    I recognize that this is the age of integrity and that social media has the power to enable all employees to be advocates for our compny and our customers. I will encourage their participation by establishing standards of acceptable practIce so they may use this media with confidence and without fear of reprimand.

  5. Written by Hans Leijström
    on October 14, 2009 at 2:20 pm
    Permalink

    I commit to promote the usage of social media in anything we do

  6. Written by benphoster
    on October 14, 2009 at 4:24 pm
    Permalink

    @Kathy – Love it! I added it to the document with a link for ya! It is perfect for a Leadership level document. It has a vision (enable employees to be advocates) as well as governance (standards of acceptable practice)

    @Hans – Would love to add it if it could be a little more specific. i.e., do we really want social in our HR conflict resolution processes? There's something there about making it a part of any project or function. Could you build?

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