How to Execute Social Media Strategy and Governance

Social Media Strategy is a widely talked about topic…but what does it mean?  The final post of this series covers Social Media governance, how to get started, and evaluating your efforts.  The first two posts covered how to create a Social Media strategy and how to figure out what tactics to use in your Social Media Marketing portfolio.

Photo by Blumpy via Flickr

Photo by Blumpy via Flickr

Through establishing measurements and Social Media metrics, avoiding consultants and doing the work yourself, and then experimentation and refinement, a company can better position itself for success.

In this post, I’ll cover how to execute the middle 3 stages of the strategy; the ones most traditionally associated with governance and experimentation.

9 Social Media Strategy Execution Steps

  1. Start with Business Objectives
  2. Staff a Diverse Team
  3. Study Customer Research
  4. Structure Problem Solving around Customer Needs
  5. Solve Problems Through Brainstorms
  6. Create a Social Media Portfolio
  7. Establish a Set of Metrics
  8. Learn by Doing
  9. Learn, Fix, Then Apply

7 – Establish a Set of Metrics

What does this mean?

How to Execute

8 – Learn By Doing

What does this mean?

How to Execute

9 – Learn, Fix, then Apply

What does this mean?

How to execute

Posted on August 5, 2009 at 8:43 pm by Ben Foster · Permalink
In: Leadership and Management, Strategy