Comments on: How to Create Good Social Media Business Objectives

By: Social Media Strategy Matrix | Ben Foster | @benphoster

Social Media Strategy Matrix | Ben Foster | @benphoster — Mon, 14 Dec 2009 03:10:28 +0000

[...] to make, use a 2×2 matrix. They are great ways to organize thinking. Good strategies have clear business objectives for Social Media and well defined user problem or [...]

By: benphoster

benphoster — Tue, 10 Nov 2009 01:40:42 +0000

@John – Good point….not everyone is doing it. I liked in your article (http://johnfmoore.wordpress.com/2009/11/05/your...) how you outlined specific tactics. I think that is the next logical step of a strategy. I was hoping for more high level thinking to get people grounded.

Also, you had some great thoughts here about hiring a resource. I recommend that people read it! (http://johnfmoore.wordpress.com/2009/11/07/your...)

By: John Moore

John Moore — Tue, 10 Nov 2009 00:36:21 +0000

Good post. My only point of disagreement is that everyone is not “doing it” but everyone needs to consider it. I take a slightly different approach in my recent article on defining your 2010 Social Media Plan:

http://johnfmoore.wordpress.com/2009/11/05/your...

which is a starting point for getting businesses involved with social media (if not yet on board).

I would love to, for balance, have people check out this post too so feel free (if interested, to leave a comment on my post pointing people back here, worth reviewing.