Comments on: First Mover Advantage – Now With FREE PR! http://www.benphoster.com/first-mover-advantage-now-with-free-pr/ Ben Foster on Digital Strategy, Social Media, and the Corner Office Sun, 05 Feb 2012 09:22:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2 | By Ben Foster http://www.benphoster.com/first-mover-advantage-now-with-free-pr/comment-page-1/#comment-838 Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2 | By Ben Foster Mon, 15 Jun 2009 22:18:00 +0000 http://www.benphoster.com/?p=170#comment-838 [...] What You Should Learn From: A PR play is not Word of Mouth [...] [...] What You Should Learn From: A PR play is not Word of Mouth [...]

]]> By: New New Facebook - Don’t Give Your Fans Crap - benphoster.com http://www.benphoster.com/first-mover-advantage-now-with-free-pr/comment-page-1/#comment-9 New New Facebook - Don’t Give Your Fans Crap - benphoster.com Thu, 12 Mar 2009 16:51:24 +0000 http://www.benphoster.com/?p=170#comment-9 [...] Make your updates a source of information to help your fans make a purchase decision.  Sorry Skittles, not much you can do here…however Guitar Center, pay attention.  A great Guitar Center status [...] [...] Make your updates a source of information to help your fans make a purchase decision.  Sorry Skittles, not much you can do here…however Guitar Center, pay attention.  A great Guitar Center status [...]

]]> By: Sevick http://www.benphoster.com/first-mover-advantage-now-with-free-pr/comment-page-1/#comment-3 Sevick Mon, 02 Mar 2009 22:55:48 +0000 http://www.benphoster.com/?p=170#comment-3 First! Evar. On the topic. I think the best use of social media is not to create targeted sites for a particular brand or company, but communities (however niche) where discussion can take place, and then be "listened to". I mean I like Skittles and all but I don't know what there is to tweet about them. For example, in your restaurant example, take the focus off the specific restaurant recipes, although that may be a good way to lure them to your site. Instead encourage users to share their favorite recipes/ingredients/menu they use most in their own cooking... and thus might like to see on the menu in their favorite dining establishment. Good first post & good luck with the blog! First! Evar.

On the topic. I think the best use of social media is not to create targeted sites for a particular brand or company, but communities (however niche) where discussion can take place, and then be “listened to”. I mean I like Skittles and all but I don’t know what there is to tweet about them.

For example, in your restaurant example, take the focus off the specific restaurant recipes, although that may be a good way to lure them to your site. Instead encourage users to share their favorite recipes/ingredients/menu they use most in their own cooking… and thus might like to see on the menu in their favorite dining establishment.

Good first post & good luck with the blog!

]]> By: Sevick http://www.benphoster.com/first-mover-advantage-now-with-free-pr/comment-page-1/#comment-988 Sevick Mon, 02 Mar 2009 22:55:00 +0000 http://www.benphoster.com/?p=170#comment-988 First! Evar. On the topic. I think the best use of social media is not to create targeted sites for a particular brand or company, but communities (however niche) where discussion can take place, and then be "listened to". I mean I like Skittles and all but I don't know what there is to tweet about them. For example, in your restaurant example, take the focus off the specific restaurant recipes, although that may be a good way to lure them to your site. Instead encourage users to share their favorite recipes/ingredients/menu they use most in their own cooking... and thus might like to see on the menu in their favorite dining establishment. Good first post & good luck with the blog! First! Evar.

On the topic. I think the best use of social media is not to create targeted sites for a particular brand or company, but communities (however niche) where discussion can take place, and then be “listened to”. I mean I like Skittles and all but I don’t know what there is to tweet about them.

For example, in your restaurant example, take the focus off the specific restaurant recipes, although that may be a good way to lure them to your site. Instead encourage users to share their favorite recipes/ingredients/menu they use most in their own cooking… and thus might like to see on the menu in their favorite dining establishment.

Good first post & good luck with the blog!

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