Ben Foster http://www.benphoster.com Ben Foster on Strategy, Social Media, and the Corner Office Fri, 19 Feb 2010 20:43:12 +0000 http://backend.userland.com/rss092 en Adding PEOPLE as the Fifth P in Your Marketing Mix http://www.benphoster.com/adding-people-as-the-fifth-p-in-your-marketing-mix/ Social Media Strategy Matrix for 2010 Strategic Planning http://www.benphoster.com/social-media-strategy-matrix-for-2010-strategic-planning/ Is There a Way to Find Out What Questions People are Asking On Google? http://www.benphoster.com/is-there-a-way-to-find-out-what-questions-people-are-asking-on-google/ How to Create Good Social Media Business Objectives http://www.benphoster.com/how-to-create-good-social-media-business-objectives/ A Mobile Strategy Isn’t For All Brands http://www.benphoster.com/a-mobile-strategy-isnt-for-all-brands/ How to Get Leadership Commitment for Social Media http://www.benphoster.com/how-to-get-leadership-commitment-for-social-media/ Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test http://www.benphoster.com/should-your-brand-be-on-facebook-the-one-question-you-should-ask-the-tee-shirt-test/ Twitter Analytics – Advanced Twitter Metrics http://www.benphoster.com/twitter-analytics-advanced-twitter-metrics/ Twitter Metrics – How to Fool Your Leadership http://www.benphoster.com/twitter-metrics-how-to-fool-your-leadership/ Twitter Business Results in Cable News Networks http://www.benphoster.com/twitter-business-results-in-cable-news-networks/ What Cartoon Character Describes Your Social Media Personality? http://www.benphoster.com/what-cartoon-character-describes-your-social-media-personality/ Facebook’s Strategy for Acquiring FriendFeed http://www.benphoster.com/facebooks-strategy-for-acquiring-friendfeed/ How to Execute Social Media Strategy and Governance http://www.benphoster.com/how-to-execute-social-media-strategy-and-governance/ Facebook Charging for Access – How much would you pay? http://www.benphoster.com/facebook-charging-for-access-how-much-would-you-pay/ Social Media Marketing Strategy Guide – How To Get Things Done http://www.benphoster.com/social-media-marketing-strategy-guide-how-to-get-things-done/ Social Media Strategy Execution – A How To Guide To New Media Success http://www.benphoster.com/social-media-strategy-execution-a-how-to-guide-to-new-media-success/ Twitter Strategy with Multiple Accounts to Build a Competitve Advantage in Social Media http://www.benphoster.com/twitter-strategy-with-multiple-accounts-to-build-a-competitve-advantage-in-social-media/ The Two Skills Required of Social Media Managers in Organizations http://www.benphoster.com/the-two-skills-required-of-social-media-managers-in-organizations/ Does Social Media Affect a Company’s Stock Price? http://www.benphoster.com/does-social-media-affect-a-companys-stock-price/ Simple Twitter 101 Training in 140 Characters or Less http://www.benphoster.com/simple-twitter-101-training-in-140-characters-or-less/ Cures Chasing a Disease – How to Govern a Social Media Portfolio http://www.benphoster.com/cures-chasing-a-disease-how-to-govern-a-social-media-portfolio/ How to Manage Your Company’s Social Media Efforts Using a Portfolio Approach http://www.benphoster.com/how-to-manage-your-companys-social-media-efforts-using-a-portfolio-approach/ Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-%e2%80%93-lego-kraft-digiorno-and-comcast/ Social Media Zeitgeist Volume 6 – The Best Links of the Week http://www.benphoster.com/social-media-zeitgeist-volume-6-the-best-links-of-the-week/ Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2 http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle-part-2/ Social Media Zeitgeist Volume 5 – The Best Links of the Week http://www.benphoster.com/social-media-zeitgeist-volume-5-the-best-links-of-the-week/ Social Media Strategy Case Studies Using the Customer Experience Lifecycle http://www.benphoster.com/social-media-strategy-case-studies-using-the-customer-experience-lifecycle/ How to Define Social Media Strategy and Business Objectives By Using the Customer Experience Lifecycle Model http://www.benphoster.com/how-to-define-social-media-strategy-and-business-objectives-by-using-the-customer-experience-lifecycle-model/ Social Media Zeitgeist Volume 4 – The Best Links of the Week http://www.benphoster.com/social-media-zeitgeist-volume-4-the-best-links-of-the-week/ Learning Social Media Strategy By Doing Social Media – My Humbling Experience with Search Results for “Annoying Facebook Pictures” http://www.benphoster.com/learning-social-media-strategy-by-doing-social-media-my-humbling-experience-with-search-results-for-annoying-facebook-pictures/ Are Social Media Metrics Hurting Your Company? http://www.benphoster.com/are-social-media-metrics-hurting-your-company/ Social Media Zeitgeist – May 22nd, 2009 http://www.benphoster.com/social-media-zeitgeist-may-22nd-2009/ The 6 Laws of Communication Critical to Social Media Strategy Part 2 http://www.benphoster.com/the-6-laws-of-communication-critical-to-social-media-strategy-part-2/ The 6 Laws of Communication Critical to Social Media Strategy http://www.benphoster.com/the-6-principles-of-communication-critical-to-social-media-strategy/ Social Media Zeitgeist – May 15 http://www.benphoster.com/social-media-zeitgeist-may-15/ Video Content Easier to Share Than Written Content? A Content Strategy Paradox http://www.benphoster.com/video-content-easier-to-share-than-written-content-a-content-strategy-paradox/ Checklist for Content on Social Media Sites http://www.benphoster.com/checklist-for-content-on-social-media-sites/ Social Media Zeitgeist – May 8th, 2009 http://www.benphoster.com/social-media-zeitgeist-may-8th-2009/ A Summer Internship in Social Media Strategy http://www.benphoster.com/a-summer-internship-in-social-media-strategy/ Social Media Zeitgeist – May 1st, ‘09 http://www.benphoster.com/social-media-zeitgeist-may-1st-09/ 5 Questions to Ask Social Media Market Research Consultants http://www.benphoster.com/5-questions-to-ask-social-media-market-research-consultants/ Are Annoying Facebook Notifications Really a Monetization Strategy? http://www.benphoster.com/are-annoying-facebook-notifications-really-a-monetization-strategy/ The First 30 Days on a Job http://www.benphoster.com/the-first-30-days-on-a-job/ Finding a Job in Corporate Strategy http://www.benphoster.com/finding-a-job-in-corporate-strategy/ 4 Myths about Corporate Strategy Jobs http://www.benphoster.com/4-myths-about-corporate-strategy-jobs/ Strategies to Handle Customer Service over Twitter http://www.benphoster.com/strategies-to-handle-customer-service-over-twitter/ Facebook: Don’t Sell Credits, Let Top Users Trickle Down the Wealth http://www.benphoster.com/facebook-dont-sell-credits-let-top-users-trickle-down-the-wealth/ Will Wright Keynote at Web 2.0 – Lessons for Social Media Strategy http://www.benphoster.com/will-wright-keynote-at-web-20-lessons-for-social-media-strategy/ Is Social Media a Management Breakthrough or Fad? Part 4 http://www.benphoster.com/is-social-media-a-management-breakthrough-or-fad-part-4/ Is Social Media a Management Breakthrough or Fad? Part 3 http://www.benphoster.com/is-social-media-a-management-breakthrough-or-fad-part-3/ Is Social Media a Management Breakthrough or Fad? Part 2 http://www.benphoster.com/is-social-media-a-management-breakthrough-or-fad-part-2/ Is Social Media A Management Breakthrough or a Fad? http://www.benphoster.com/is-social-media-a-management-breakthrough-or-a-fad/ 5 Steps to Overcome a Social Media Mistake http://www.benphoster.com/5-steps-to-overcome-a-social-media-mistake/ Tweet More and Improve the Web, Semantically http://www.benphoster.com/tweet-more-and-improve-the-web-semantically/ No Forbes, CEOs should not “Facebook” or “Twitter” http://www.benphoster.com/no-forbes-ceos-should-not-facebook-or-twitter/ Facebook’s Strategy is Forcing Us to Categorize our Friends by Delaying Real-Time Search http://www.benphoster.com/facebooks-strategy-is-forcing-us-to-categorize-our-friends-by-delaying-real-time-search/ Upset with Social Media Experts? Then Your Network Needs Diversity http://www.benphoster.com/upset-with-social-media-experts-then-your-network-needs-diversity/ New New Facebook – Don’t Give Your Fans Crap http://www.benphoster.com/new-new-facebook-dont-give-your-fans-crap/ A Story is Worth 1,000 PowerPoint Slides http://www.benphoster.com/a-story-is-worth-1000-powerpoint-slides/ Non-Profit Looking for Social Media Answers http://www.benphoster.com/non-profit-looking-for-social-media-answers/ Matrix for Staffing a Social Media Initiative http://www.benphoster.com/matrix-for-staffing-a-social-media-initiative/ 3 Reasons to Recognize Your Employees Over Twitter http://www.benphoster.com/3-reasons-to-recognize-your-employees-over-twitter/ 3 Org Chart Structures for Social Media http://www.benphoster.com/3-org-chart-structures-for-social-media/ 6 Reasons There Are So Many Social Media Experts http://www.benphoster.com/6-reasons-there-are-so-many-social-media-experts/ First Mover Advantage – Now With FREE PR! http://www.benphoster.com/first-mover-advantage-now-with-free-pr/ “Surfacers” A New Rung for Forrester’s Social Technographics Ladder http://www.benphoster.com/surfacers-a-new-rung-for-forresters-social-technographics-ladder/ 6 Questions to Ask a Social Media Team http://www.benphoster.com/6-questions-to-ask-a-social-media-team/ 2 Corporate Initiatives that offer Lessons to Social Media http://www.benphoster.com/2-corporate-initiatives-that-offer-lessons-to-social-media/ 999 Business Ideas in 18,949 Words http://www.benphoster.com/999-business-ideas-in-18949-words/