Comments on: Cures Chasing a Disease – How to Govern a Social Media Portfolio

By: Social Media Strategy Matrix for 2010 Strategic Planning | Ben Foster | @benphoster

Mon, 14 Dec 2009 03:11:27 +0000

[...] Step 9 – Use a a portfolio approach for Social Media Governance [...]

By: benphoster

benphoster — Thu, 02 Jul 2009 08:03:20 +0000

Just so it's clear, the "hub and spoke" was coined by Jeremiah Owyang of Forrester Research.

By: John_Rood

John_Rood — Thu, 02 Jul 2009 06:51:20 +0000

Good point on the hub and spoke. I see the role of a social media manager to work with senior management to set the strategy, then become a facilitator of social media and customer interaction across functions, as appropriate. Hub and spoke is an apt analogy.

By: benphoster

benphoster — Thu, 02 Jul 2009 02:03:20 +0000

Just so it's clear, the "hub and spoke" was coined by Jeremiah Owyang of Forrester Research.

By: John_Rood

John_Rood — Thu, 02 Jul 2009 00:51:20 +0000