Archive for the ‘Twitter’ Category
Twitter Analytics – Advanced Twitter Metrics
Share Driving website traffic is one Twitter’s top benefits for marketers. It’s a simple recipe, get a large number of followers, write a catchy tweet, publish it at the right time of day, and then measure the conversions. If you’re interested in driving traffic through Twitter, then you probably use measurements like these: # of [...]
Twitter Metrics – How to Fool Your Leadership
Share Twitter Metrics Are Too Easy to Manipulate Metrics to track Social Media initiatives are the first topic in many leadership meetings. Social Media is very difficult to understand, especially for leaders who have demanding schedules. But numbers are not difficult to understand, they are clear, objective, and easy to compare. However, when you create [...]
Twitter Business Results in Cable News Networks
Share Does Twitter drive business results? Well, I certainly like to think so…but here’s an interesting look at the cable news networks use of Twitter and their cable ratings. One would think that Twitter is perfect for news. It provides real time information at very little cost to millions of people. Let’s look at the [...]
Twitter Strategy with Multiple Accounts to Build a Competitve Advantage in Social Media
About a year ago, corporate leaders were asking “Should Twitter be a key part of my Social Media strategy?” Management struggled to understand how the medium could help fulfill business objectives and therefore didn’t implement a successful program. Expert bloggers like Chris Brogan helped create a tipping point for companies by pointing out all the different ways a company could use Twitter to further its business objectives.
Currently, having a well-run Twitter account is moving from strategic advantage to competitive necessity. From Comcast’s customer service to Dell Outlet’s profitable sales channel, Twitter is proving that it is graduating from fad to tool.
Simple Twitter 101 Training in 140 Characters or Less
Share I believe the best way to learn Social Media is by doing Social Media. There are tons of great Twitter Trainings already on the web. My spin on it is to provide the basics in 140 character “bullet points” that you can Tweet through your own account. Value to Trainees The value to your [...]
Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast
Share Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy [...]
Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2
Share Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy [...]
A Summer Internship in Social Media Strategy
Summer interns are one of the greatest traditions of capitalism. Each summer, notoriously ambitious interns join companies eager to make an impact and deliver results. For the Social Media Strategist, interns can provide a fresh perspective to companies looking to embrace Social Media. Realizing the threat facing GE from the thousands of start-ups thinking differently, Jack Welch had his managers pretend to be one of the many Dotcoms trying to destroy GE’s existing business models. This exercise helped GE’s leadership think about how the internet could quickly exploit a company’s weaknesses. Here’s an adaptation of GE’s classic management idea for a meaningful 12-week summer internship that also can provide your company with fresh strategic thinking.
Tweet More and Improve the Web, Semantically
Share I am constantly hearing from executives and leaders, “Okay, I get Facebook and Twitter…what’s next?” Even though most companies haven’t fully embraced the second growth of web development, smart managers are deploying Web 2.0 technologies with an eye on how to scale based on what might come next. The easiest way to impress your [...]
No Forbes, CEOs should not “Facebook” or “Twitter”
Share Matthew Fraser and Soumitra Dutta write an ambiguous, bland, and wrong piece on Forbes.com about the need for CEOs to use Social Networking technologies. Their seemingly decent argument cites Web 2.0 Evangelists (no one particular, just the “evangelists” in general) who apparently claim the following: Web 2.0 evangelists, on the other hand, argue that [...]
