Archive for the ‘Strategy’ Category
Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast
Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy around [...]
Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2
Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy around [...]
Social Media Strategy Case Studies Using the Customer Experience Lifecycle
In my last post, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social [...]
How to Define Social Media Strategy and Business Objectives By Using the Customer Experience Lifecycle Model
Well defined business objectives are the cornerstone of any corporate Social Media initiative. Defining strategic objectives for social media has been pretty well covered across the social media blogs, but many businesses seem to be missing it. So why the struggle? Well, good strategy isn’t easy. It takes a lot of hard work to build a strategy and even more work partnering across the organization to make it work.
Are Social Media Metrics Hurting Your Company?
Metrics play an important role in modern organizations because they provide an efficient way to determine process effectiveness. Metrics function as heuristics, or “rules of thumb”, for managers outside of a function to gain insight into other functions without having to absorb specific detail. While we all have an understanding of ROI, a manager can [...]
The 6 Laws of Communication Critical to Social Media Strategy Part 2
Chasing technology doesn’t meet business objectives, better communication through Social Media does. Social Media Technologies are another set of solutions to strategic business problems. But, if you don’t fully understand the problem you won’t apply the right solution. When evaluating Social Media strategies and business objectives, I evaluate them based on these 6 Laws of Communication.
The 6 Laws of Communication Critical to Social Media Strategy
Has anyone else heard this from management the past couple of weeks? “Now that Twitter has jumped the shark, what technology should we move our social media resources towards?” On one hand, this is great because it shows forward thinking…however, we know that it doesn’t really matter what technology is next. Chasing technology doesn’t [...]
Video Content Easier to Share Than Written Content? A Content Strategy Paradox
Content strategy at traditional media companies is moving in two different directions. Companies that focus on written content are making it tougher to leverage their word-based assets. The AP is suing blogs who “scrape” content from their sources and Newscorp chief Rupert Murdoch recently announced that they are exploring micro-payments for content. On the other [...]
Checklist for Content on Social Media Sites
Making sure your customers are interested in your site’s content is one of the toughest challenges of content strategy. Most companies trying to engage their customers through Social Media are not in the media industry and struggle with developing good content. The employees producing content at these companies are often so focused on the brand that they can’t separate themselves enough to produce something interesting.
In Getting Things Done, David Allen talks about the use of checklists for reoccurring tasks to reduce the stress of thinking about how to get something done. Here’s a checklist to help make your content interesting and relevant for your customers:
A Summer Internship in Social Media Strategy
Summer interns are one of the greatest traditions of capitalism. Each summer, notoriously ambitious interns join companies eager to make an impact and deliver results. For the Social Media Strategist, interns can provide a fresh perspective to companies looking to embrace Social Media. Realizing the threat facing GE from the thousands of start-ups thinking differently, Jack Welch had his managers pretend to be one of the many Dotcoms trying to destroy GE’s existing business models. This exercise helped GE’s leadership think about how the internet could quickly exploit a company’s weaknesses. Here’s an adaptation of GE’s classic management idea for a meaningful 12-week summer internship that also can provide your company with fresh strategic thinking.
