Archive for the ‘Strategy’ Category
Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test
It’s no secret that brands are rushing to Facebook to create pages to broadcast their message, establish “friendships” with customers, and leverage the platform’s functionality to execute savvy campaigns. Many brands and celebrities have used Facebook very well, but does their success mean that your brand will be able to replicate it? Most brands are [...]
What Cartoon Character Describes Your Social Media Personality?
On the internet, nobody can tell if you’re a dog, or a cat, or a super-human god. But your behavior on social networking sites can say a lot about who you are as a person. Below are some popular, fictional characters in cartoons and comics. We find these characters interesting because we can relate their [...]
Facebook’s Strategy for Acquiring FriendFeed
TechCrunch broke the news today that Facebook is acquiring the wonderful site FriendFeed. There were few cues in either the official Facebook press release or the press release from FriendFeed. The following is what’s clear to date: All 12 FriendFeed employees will be joining Facebook Facebook has borrowed many design features and functionality from FriendFeed [...]
How to Execute Social Media Strategy and Governance
Social Media Strategy is a widely talked about topic…but what does it mean? The final post of this series covers Social Media governance, how to get started, and evaluating your efforts. The first two posts covered how to create a Social Media strategy and how to figure out what tactics to use in your Social [...]
Social Media Marketing Strategy Guide – How To Get Things Done
Having a Social Media strategy means nothing if you can’t actually do it. In the last post, I outlined the need for not only having a plan, but also how to execute a Social Media Strategy. By addressing these areas, a company can better position itself for initial success and improve its ability to scale [...]
Social Media Strategy Execution – A How To Guide To New Media Success
A Social Media strategy is a critical piece to making sure that your efforts with New Media are helping your customers and your company. But how do you actually “do” it? A well defined strategy is nice to have, but without execution, you aren’t going to make your customers or your shareholders happy. Strategies are [...]
Twitter Strategy with Multiple Accounts to Build a Competitve Advantage in Social Media
About a year ago, corporate leaders were asking “Should Twitter be a key part of my Social Media strategy?” Management struggled to understand how the medium could help fulfill business objectives and therefore didn’t implement a successful program. Expert bloggers like Chris Brogan helped create a tipping point for companies by pointing out all the different ways a company could use Twitter to further its business objectives.
Currently, having a well-run Twitter account is moving from strategic advantage to competitive necessity. From Comcast’s customer service to Dell Outlet’s profitable sales channel, Twitter is proving that it is graduating from fad to tool.
Does Social Media Affect a Company’s Stock Price?
Stock Price is the ultimate metric for a company looking to evaluate a business strategy. When thinking about Social Media Strategy, a company can choose from many different metrics to evaluate their efforts. Ultimately, we will have to stock price at those companies with good Social Media to understand whether or not Social Media is [...]
Cures Chasing a Disease – How to Govern a Social Media Portfolio
Social Media is new and companies aren’t yet capable of managing it like traditional business processes. Previously, I discussed how managing Social Media through a portfolio approach can help organizations reduce risk and increase overall success for the following reasons: Diversification – Increase overall return through multiple small bets in Social Media Focus – Avoid [...]
How to Manage Your Company’s Social Media Efforts Using a Portfolio Approach
A portfolio approach to Social Media allows for diversification, better focus on business objectives, and the ability to transfer best practices. What can Venture Capital Firms and conglomerates like General Electric teach corporations about Social Media strategy? Each of these firms are using a portfolio approach to increase their overall performance through diversification, focus, and transfer of best practices.
