Archive for the ‘Strategy’ Category
Social Media Marketing Strategy Guide – How To Get Things Done
Share Having a Social Media strategy means nothing if you can’t actually do it. In the last post, I outlined the need for not only having a plan, but also how to execute a Social Media Strategy. By addressing these areas, a company can better position itself for initial success and improve its ability to [...]
Social Media Strategy Execution – A How To Guide To New Media Success
Share A Social Media strategy is a critical piece to making sure that your efforts with New Media are helping your customers and your company. But how do you actually “do” it? A well defined strategy is nice to have, but without execution, you aren’t going to make your customers or your shareholders happy. Strategies [...]
Twitter Strategy with Multiple Accounts to Build a Competitve Advantage in Social Media
About a year ago, corporate leaders were asking “Should Twitter be a key part of my Social Media strategy?” Management struggled to understand how the medium could help fulfill business objectives and therefore didn’t implement a successful program. Expert bloggers like Chris Brogan helped create a tipping point for companies by pointing out all the different ways a company could use Twitter to further its business objectives.
Currently, having a well-run Twitter account is moving from strategic advantage to competitive necessity. From Comcast’s customer service to Dell Outlet’s profitable sales channel, Twitter is proving that it is graduating from fad to tool.
Does Social Media Affect a Company’s Stock Price?
Share Stock Price is the ultimate metric for a company looking to evaluate a business strategy. When thinking about Social Media Strategy, a company can choose from many different metrics to evaluate their efforts. Ultimately, we will have to stock price at those companies with good Social Media to understand whether or not Social Media [...]
Cures Chasing a Disease – How to Govern a Social Media Portfolio
Share Social Media is new and companies aren’t yet capable of managing it like traditional business processes. Previously, I discussed how managing Social Media through a portfolio approach can help organizations reduce risk and increase overall success for the following reasons: Diversification – Increase overall return through multiple small bets in Social Media Focus – [...]
How to Manage Your Company’s Social Media Efforts Using a Portfolio Approach
A portfolio approach to Social Media allows for diversification, better focus on business objectives, and the ability to transfer best practices. What can Venture Capital Firms and conglomerates like General Electric teach corporations about Social Media strategy? Each of these firms are using a portfolio approach to increase their overall performance through diversification, focus, and transfer of best practices.
Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast
Share Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy [...]
Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2
Share Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy [...]
Social Media Strategy Case Studies Using the Customer Experience Lifecycle
Share In my last post, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your [...]
How to Define Social Media Strategy and Business Objectives By Using the Customer Experience Lifecycle Model
Well defined business objectives are the cornerstone of any corporate Social Media initiative. Defining strategic objectives for social media has been pretty well covered across the social media blogs, but many businesses seem to be missing it. So why the struggle? Well, good strategy isn’t easy. It takes a lot of hard work to build a strategy and even more work partnering across the organization to make it work.
