Archive for the ‘Strategy’ Category
Only one word is needed to describe the benefits of the semantic web: PERSONALIZATION – The Semantic Web: What It Is and Why It Matters [VIDEO]
via mashable.com Anyone working on the internet should always be prepared for this question …What is Web 3.0? The semantic web is a boring term and it’s also incredibly hard to explain. This video does a pretty good job. What works for me is the word “PERSONALIZATION” This is the benefit that all the hard [...]
Hopefully Twitter’s Follow Bug is Part of a Change To Allow Advertising for Followers. If not, watch out @JustinBieber
Mashable reported today that a bug in Twitter allows you to force someone to follow you by simply typing ” accept [username] “. This seems so simple…and after 13 Billion Tweets…how is this issue just now arising? I’m hoping it’s part of work being done to Twitter’s platform to allow advertising for followers. I’m [...]
Google Chrome Speed Tests – Excellent Video Spots
via youtube.com Bartle Bogle Hegarty (HHS) did the creative on these wonderful spots. In a world where every marketing department wants a “viral video”, Google succeeds through a combination of 1) Excellent creativity. 2) Production Execution and MOST IMPORTANTLY 3) Tying the content to the product benefits. I’ve always been a huge geek for Google [...]
Social Media in Insurance – American Family VP Marketing Lisa Bacus
via brandfasttrackers.com I used to work for Allstate and would intensely study the competition and what they were doing. American Family and USAA were a company I always watched. I really loved how she said that AmFam listened in Social Media for a Full Year before leaping in. This is a great podcast too – [...]
Facebook Advertising Strategy – Older Fans Are More Valuable
I observed an interesting trend in commercials during a recent episode of 30 Rock. A majority of advertisements now direct viewers to the company’s Facebook page rather than the brand’s home page. This isn’t necessarily a good strategy, but it does say a lot about the importance of Facebook in integrated marketing communications. Brands realize [...]
Adding PEOPLE as the Fifth P in Your Marketing Mix
The classic “Marketing Mix” created in 1953 by Neil Borden and taught in business schools around the world needs to be officially updated. Originally consisting of Product, Placement, Promotion, and Price, it outlined the fundamental issues a company should consider when developing a marketing strategy. PEOPLE – The 5th P in the Marketing Mix The [...]
Social Media Strategy Matrix for 2010 Strategic Planning
Social Media is now on a subject at corporate strategy meetings, executive off-sites, and a part of brand strategy. Even the most conservative companies are dipping their toes in the water and trying to increase shareholder value through the new web. Great job everyone…you’ve lived up to the hype of the Social Media Revolution Video… [...]
Is There a Way to Find Out What Questions People are Asking On Google?
I was trying to find a way to rinse a paintbrush and I typed “Is ” (Is + SPACE) and then I got all these suggestions. Fascinating! Is Lady Gaga a Man? Is Lady Gaga a Hermaphrodite? Is the World Going to end in 2012? Is Bronchitis Contagious? Is Pneumonia Contagious? Is Limewire Illegal? Is [...]
How to Create Good Social Media Business Objectives
Business objectives are the most critical, yet most overlooked, part of a social media strategy. Now that we’re past the point of early adoption, many brands are citing “Everyone else is doing it” as their business objective Who is everyone? Customers? Target Market? Competitors? Employees? Suppliers? A poor business objective causes many problems, the worst [...]
A Mobile Strategy Isn’t For All Brands
Mobile consultants are rapidly replacing Social Media consultants as people most likely to cold call. That makes sense, according to the recent CITA survey released in June 2009, there are more than 276 million wireless users in the US. That’s a lot of people. And where there are a lot of people embracing a technology, [...]
