Archive for the ‘Strategy’ Category
Social Media Strategy Class Reading List
I recently taught a class at DePaul University on Social Media Strategy to Graduate Students in Public Relations and Advertising. Below is the reading list I compiled with tech sources, interesting articles, and relevant case studies that helped guide our class discussion. Technology and Social Media Blogs Mashable ReadWriteWeb TechCrunch The Next Web AllFacebook [...]
Highly recommended video satire of Social Media Experts by @bajillionhits . Or maybe it’s not satire and he knows his strat.
via youtube.com Alex Blagg of Bajillion Hits (http://bajillionhits.biz/) is a genius. I am likely one of the people his satire is intended to highlight, and that’s cool. He is pointing out the problems with our industry and that will only serve to make the internet better in the end. I now look through every email, [...]
Facebook Advertising for Men of Social Media 2011 Calendar Spot
I was on Facebook today and saw this ad for Tim McDonald who REALLY wants to win a spot in the 2011 Men of Social Media calendar At first I thought this was funny…but probably a worthwhile advertising investment in one’s personal brand. And, with all the poseurs, you gotta love social media people who [...]
Digital Experience and Presence: Keys to Launching Successful Social Media Career
A reader at Culpwrit: Guiding the career in public relations asked our office director Ron Culp the following question: I am interested in eventually transitioning to an agency role, specifically in digital PR or digital media planning. Do you have any suggestions for what my next steps should be? Ron asked for my input which [...]
What is an Internet Meme? Perfect explanation for curious clients
via iamhilarious.com Fantastic work by Ellie Koning at Online University – http://www.onlineuniversity.org/ Posted via email from Ben Likes The Internet
Facebook User Growth Chart
How many Facebook users are there? This chart shows the number of Facebook users from 2004 to 2011 based on a variety of data including Facebook. I was looking all over the internet for a chart that showed the number of Facebook users there are and couldn’t find one. I figured I’d just create one [...]
Facebook Data Suggests We Have an Eating Problem
I was doing some research on top Facebook pages for Food and Beverages on the wonderful Page Statistics tool on All Facebook. Only 2 of the top 30 pages are “Healthy”, Subway and Sushi. Oh, and Pizza appears 3 times in the top 10. Top Food and Beverage Facebook Pages These pages all are in [...]
Google TV and why Android integration could be the “killer app” for both devices
via googleblog.blogspot.com We are living in a Golden Age of Television and I am not ashamed to say that I watch at least 20 hours a week. Way more than I ready books, but far less than I use the internet. That’s why Google’s announcement at Google I/O made me so excited. Think back to [...]
Great work – Guy lands a job at Y&R buying Top Agency Creative Directors names as keywords on Google Search cc @jusfonzin
via youtube.com There is so much insight here: 1) The internet is a better showcase of talent beyond the CV and interview 2) Agency types google themselves all the time 3) Excellent creative work can be done in search ad copy format 4) Finding a keyword niche (names) that reaches influencers (creative directors) can have [...]
Social Media isn’t replacing PR; it’s the future of it
via proactivereport.com Joseph Thornley did a quick google trends query to see how people are searching for terms I’m interested in on the web. No surprise….PR is no equal with Social Media and Social Networking. Also interesting is that Social Media has caught up with Social Networking in terms of search volume. This is an [...]
