Archive for the ‘Strategy’ Category
Adding PEOPLE as the Fifth P in Your Marketing Mix
The classic “Marketing Mix” created in 1953 by Neil Borden and taught in business schools around the world needs to be officially updated. Originally consisting of Product, Placement, Promotion, and Price, it outlined the fundamental issues a company should consider when developing a marketing strategy.
PEOPLE – The 5th P in the Marketing Mix
The social web [...]
Social Media Strategy Matrix for 2010 Strategic Planning
Social Media is now on a subject at corporate strategy meetings, executive off-sites, and a part of brand strategy. Even the most conservative companies are dipping their toes in the water and trying to increase shareholder value through the new web.
Great job everyone…you’ve lived up to the hype of the Social Media Revolution Video…
It’s time [...]
Is There a Way to Find Out What Questions People are Asking On Google?
I was trying to find a way to rinse a paintbrush and I typed “Is ” (Is + SPACE) and then I got all these suggestions. Fascinating!
Is Lady Gaga a Man?
Is Lady Gaga a Hermaphrodite?
Is the World Going to end in 2012?
Is Bronchitis Contagious?
Is Pneumonia Contagious?
Is Limewire Illegal?
Is Lady Gaga a Transvestite?
Is Wendy Williams a [...]
How to Create Good Social Media Business Objectives
Business objectives are the most critical, yet most overlooked, part of a social media strategy.
Now that we’re past the point of early adoption, many brands are citing “Everyone else is doing it” as their business objective Who is everyone? Customers? Target Market? Competitors? Employees? Suppliers?
A poor business objective causes many problems, the worst of which [...]
A Mobile Strategy Isn’t For All Brands
Mobile consultants are rapidly replacing Social Media consultants as people most likely to cold call. That makes sense, according to the recent CITA survey released in June 2009, there are more than 276 million wireless users in the US. That’s a lot of people. And where there are a lot of people embracing a technology, [...]
Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test
It’s no secret that brands are rushing to Facebook to create pages to broadcast their message, establish “friendships” with customers, and leverage the platform’s functionality to execute savvy campaigns. Many brands and celebrities have used Facebook very well, but does their success mean that your brand will be able to replicate it?
Most brands are sophisticated [...]
What Cartoon Character Describes Your Social Media Personality?
On the internet, nobody can tell if you’re a dog, or a cat, or a super-human god. But your behavior on social networking sites can say a lot about who you are as a person.
Below are some popular, fictional characters in cartoons and comics. We find these characters interesting because we can relate their behavior [...]
Facebook’s Strategy for Acquiring FriendFeed
TechCrunch broke the news today that Facebook is acquiring the wonderful site FriendFeed. There were few cues in either the official Facebook press release or the press release from FriendFeed.
The following is what’s clear to date:
All 12 FriendFeed employees will be joining Facebook
Facebook has borrowed many design features and functionality from FriendFeed
Most content on FriendFeed [...]
How to Execute Social Media Strategy and Governance
Social Media Strategy is a widely talked about topic…but what does it mean? The final post of this series covers Social Media governance, how to get started, and evaluating your efforts. The first two posts covered how to create a Social Media strategy and how to figure out what tactics to use in your Social [...]
Social Media Marketing Strategy Guide – How To Get Things Done
Having a Social Media strategy means nothing if you can’t actually do it. In the last post, I outlined the need for not only having a plan, but also how to execute a Social Media Strategy.
By addressing these areas, a company can better position itself for initial success and improve its ability to scale [...]
