Archive for the ‘Strategy’ Category
Facebook User Growth Chart – 2004-2010
Share This chart shows Facebook’s growth in new users from 2004 to 2010 based on data provided by Facebook.com. I was looking all over the internet for this chart and couldn’t find one. I figured I’d just create one and share it so that other people wouldn’t have to go through the search that I [...]
Facebook Data Suggests We Have an Eating Problem
Share I was doing some research on top Facebook pages for Food and Beverages on the wonderful Page Statistics tool on All Facebook. Only 2 of the top 30 pages are “Healthy”, Subway and Sushi. Oh, and Pizza appears 3 times in the top 10. Top Food and Beverage Facebook Pages These pages all are [...]
Google TV and why Android integration could be the “killer app” for both devices
Share via googleblog.blogspot.com We are living in a Golden Age of Television and I am not ashamed to say that I watch at least 20 hours a week. Way more than I ready books, but far less than I use the internet. That’s why Google’s announcement at Google I/O made me so excited. Think back [...]
Great work – Guy lands a job at Y&R buying Top Agency Creative Directors names as keywords on Google Search cc @jusfonzin
Share via youtube.com There is so much insight here: 1) The internet is a better showcase of talent beyond the CV and interview 2) Agency types google themselves all the time 3) Excellent creative work can be done in search ad copy format 4) Finding a keyword niche (names) that reaches influencers (creative directors) can [...]
Social Media isn’t replacing PR; it’s the future of it
Share via proactivereport.com Joseph Thornley did a quick google trends query to see how people are searching for terms I’m interested in on the web. No surprise….PR is no equal with Social Media and Social Networking. Also interesting is that Social Media has caught up with Social Networking in terms of search volume. This is [...]
Only one word is needed to describe the benefits of the semantic web: PERSONALIZATION – The Semantic Web: What It Is and Why It Matters [VIDEO]
Share via mashable.com Anyone working on the internet should always be prepared for this question …What is Web 3.0? The semantic web is a boring term and it’s also incredibly hard to explain. This video does a pretty good job. What works for me is the word “PERSONALIZATION” This is the benefit that all the [...]
Hopefully Twitter’s Follow Bug is Part of a Change To Allow Advertising for Followers. If not, watch out @JustinBieber
Share Mashable reported today that a bug in Twitter allows you to force someone to follow you by simply typing ” accept [username] “. This seems so simple…and after 13 Billion Tweets…how is this issue just now arising? I’m hoping it’s part of work being done to Twitter’s platform to allow advertising for followers. [...]
Google Chrome Speed Tests – Excellent Video Spots
Share via youtube.com Bartle Bogle Hegarty (HHS) did the creative on these wonderful spots. In a world where every marketing department wants a “viral video”, Google succeeds through a combination of 1) Excellent creativity. 2) Production Execution and MOST IMPORTANTLY 3) Tying the content to the product benefits. I’ve always been a huge geek for [...]
Social Media in Insurance – American Family VP Marketing Lisa Bacus
Share via brandfasttrackers.com I used to work for Allstate and would intensely study the competition and what they were doing. American Family and USAA were a company I always watched. I really loved how she said that AmFam listened in Social Media for a Full Year before leaping in. This is a great podcast too [...]
Facebook Advertising Strategy – Older Fans Are More Valuable
Share I observed an interesting trend in commercials during a recent episode of 30 Rock. A majority of advertisements now direct viewers to the company’s Facebook page rather than the brand’s home page. This isn’t necessarily a good strategy, but it does say a lot about the importance of Facebook in integrated marketing communications. Brands [...]
