Archive for the ‘Leadership and Management’ Category

5 Questions to Ask Social Media Market Research Consultants

Of all the firms rushing to provide Social Media consulting services, I’m most interested in the potential in new Market Research methods. If executed perfectly, Social Media Market Research will solve many problems with traditional market research: 1-Expense, 2-Bias, and 3-Confusing Data. Here’s questions I think can reveal the expertise of Social Media Research Consultants. As always, watch out for answers at the extreme.

The First 30 Days on a Job

Your first 30 days in a new strategy position is a chance for you to establish yourself to your team and to your organization as someone who can think quick and act even quicker. In my first two posts of this series, I covered the myths of corporate strategy jobs and how to find a job in corporate strategy. In this final post, I’ll talk about ways you can set yourself up for success by starting strong.

Strategies to Handle Customer Service over Twitter

Now that businesses are starting to embrace Twitter, there have been some fascinating examples of great customer service.  Ford Motor Company is helping customers find parts, solving problems with accessories, and escalating customer service requests.  Comcast appears to be the Gold Standard with their Comcast Cares account which is solving customer problems with equipment, answering [...]

Is Social Media a Management Breakthrough or Fad? Part 4

BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are trying new things to weather the downturn.  The most interesting part of the series covers 11 management ideas that are the basics of any business education, but were quite revolutionary at the time. This 4 part series (See [...]

Is Social Media a Management Breakthrough or Fad? Part 3

BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are trying new things to weather the downturn.  The most interesting part of the series covers 11 management ideas that are the basics of any business education, but were quite revolutionary at the time. This 4 part series (See [...]

Is Social Media a Management Breakthrough or Fad? Part 2

BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are trying new things to weather the downturn.  The most interesting part of the series covers 11 management ideas that are the basics of any business education, but were quite revolutionary at the time. This 4 part series (See [...]

Is Social Media A Management Breakthrough or a Fad?

BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are taking innovative approaches to weather the downturn.  The most interesting part of the series covers 11 breakthrough management ideas that are now the basics of any business school education. This 4 part series will examine these breakthroughs alongside [...]

No Forbes, CEOs should not “Facebook” or “Twitter”

Matthew Fraser and Soumitra Dutta write an ambiguous, bland, and wrong piece on Forbes.com about the need for CEOs to use Social Networking technologies.  Their seemingly decent argument cites Web 2.0 Evangelists (no one particular, just the “evangelists” in general) who apparently claim the following: Web 2.0 evangelists, on the other hand, argue that social [...]

Matrix for Staffing a Social Media Initiative

Download Slides Here Diversity of skills and experience is key to making a Social Media Initiative stick.  Many companies rush to staff a social media initiative by assembling a diverse team across functions, experience, and interests.  However, companies need a balance of skills to succeed and often sway to the extremes by staffing either ALL [...]

3 Reasons to Recognize Your Employees Over Twitter

I’ve seen a couple tweets pop up from managers recognizing employees for a great job. Rochelle Grayson started some thoughts back in May of last year, that I thought should be built upon. First and Foremost, It SHOULD NEVER replace the handwritten note made famous by Jack Welch, but for quick “atta-boys” or “atta-girls”, it can go a long way.