Archive for the ‘Leadership and Management’ Category
The Two Skills Required of Social Media Managers in Organizations
Companies have tons of employees who are Social Media Experts and tons of managers who are Masters at Leadership Influence. However, rarely are the two skills possessed by a single employee. Companies should encourage leaders to actively participate in Social Media to “Learn By Doing”, or develop younger talent who have Social Media skills into [...]
Does Social Media Affect a Company’s Stock Price?
Stock Price is the ultimate metric for a company looking to evaluate a business strategy. When thinking about Social Media Strategy, a company can choose from many different metrics to evaluate their efforts. Ultimately, we will have to stock price at those companies with good Social Media to understand whether or not Social Media is [...]
Simple Twitter 101 Training in 140 Characters or Less
I believe the best way to learn Social Media is by doing Social Media. There are tons of great Twitter Trainings already on the web. My spin on it is to provide the basics in 140 character “bullet points” that you can Tweet through your own account. Value to Trainees The value to your trainees [...]
Cures Chasing a Disease – How to Govern a Social Media Portfolio
Social Media is new and companies aren’t yet capable of managing it like traditional business processes. Previously, I discussed how managing Social Media through a portfolio approach can help organizations reduce risk and increase overall success for the following reasons: Diversification – Increase overall return through multiple small bets in Social Media Focus – Avoid [...]
How to Manage Your Company’s Social Media Efforts Using a Portfolio Approach
A portfolio approach to Social Media allows for diversification, better focus on business objectives, and the ability to transfer best practices. What can Venture Capital Firms and conglomerates like General Electric teach corporations about Social Media strategy? Each of these firms are using a portfolio approach to increase their overall performance through diversification, focus, and transfer of best practices.
Social Media Strategy Case Studies Using the Customer Experience Lifecycle
In my last post, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social [...]
Are Social Media Metrics Hurting Your Company?
Metrics play an important role in modern organizations because they provide an efficient way to determine process effectiveness. Metrics function as heuristics, or “rules of thumb”, for managers outside of a function to gain insight into other functions without having to absorb specific detail. While we all have an understanding of ROI, a manager can [...]
The 6 Laws of Communication Critical to Social Media Strategy Part 2
Chasing technology doesn’t meet business objectives, better communication through Social Media does. Social Media Technologies are another set of solutions to strategic business problems. But, if you don’t fully understand the problem you won’t apply the right solution. When evaluating Social Media strategies and business objectives, I evaluate them based on these 6 Laws of Communication.
The 6 Laws of Communication Critical to Social Media Strategy
Has anyone else heard this from management the past couple of weeks? “Now that Twitter has jumped the shark, what technology should we move our social media resources towards?” On one hand, this is great because it shows forward thinking…however, we know that it doesn’t really matter what technology is next. Chasing technology doesn’t [...]
A Summer Internship in Social Media Strategy
Summer interns are one of the greatest traditions of capitalism. Each summer, notoriously ambitious interns join companies eager to make an impact and deliver results. For the Social Media Strategist, interns can provide a fresh perspective to companies looking to embrace Social Media. Realizing the threat facing GE from the thousands of start-ups thinking differently, Jack Welch had his managers pretend to be one of the many Dotcoms trying to destroy GE’s existing business models. This exercise helped GE’s leadership think about how the internet could quickly exploit a company’s weaknesses. Here’s an adaptation of GE’s classic management idea for a meaningful 12-week summer internship that also can provide your company with fresh strategic thinking.
