Archive for the ‘Leadership and Management’ Category
Adding PEOPLE as the Fifth P in Your Marketing Mix
The classic “Marketing Mix” created in 1953 by Neil Borden and taught in business schools around the world needs to be officially updated. Originally consisting of Product, Placement, Promotion, and Price, it outlined the fundamental issues a company should consider when developing a marketing strategy.
PEOPLE – The 5th P in the Marketing Mix
The social web [...]
Social Media Strategy Matrix for 2010 Strategic Planning
Social Media is now on a subject at corporate strategy meetings, executive off-sites, and a part of brand strategy. Even the most conservative companies are dipping their toes in the water and trying to increase shareholder value through the new web.
Great job everyone…you’ve lived up to the hype of the Social Media Revolution Video…
It’s time [...]
How to Create Good Social Media Business Objectives
Business objectives are the most critical, yet most overlooked, part of a social media strategy.
Now that we’re past the point of early adoption, many brands are citing “Everyone else is doing it” as their business objective Who is everyone? Customers? Target Market? Competitors? Employees? Suppliers?
A poor business objective causes many problems, the worst of which [...]
How to Get Leadership Commitment for Social Media
We’re told by the experts that Social Media is a Groundswell. It all starts with “ordinary” people, customers & employees, who group together around a common theme. “It’s grassroots! It’s organic! We just need to enable them!”
Well, this is true…but effectively harnessing that power requires resources and coordination. The fastest way for organizations to get [...]
Twitter Analytics – Advanced Twitter Metrics
Driving website traffic is one Twitter’s top benefits for marketers. It’s a simple recipe, get a large number of followers, write a catchy tweet, publish it at the right time of day, and then measure the conversions.
If you’re interested in driving traffic through Twitter, then you probably use measurements like these:
# of Followers
Having Twitter [...]
How to Execute Social Media Strategy and Governance
Social Media Strategy is a widely talked about topic…but what does it mean? The final post of this series covers Social Media governance, how to get started, and evaluating your efforts. The first two posts covered how to create a Social Media strategy and how to figure out what tactics to use in your Social [...]
Social Media Marketing Strategy Guide – How To Get Things Done
Having a Social Media strategy means nothing if you can’t actually do it. In the last post, I outlined the need for not only having a plan, but also how to execute a Social Media Strategy.
By addressing these areas, a company can better position itself for initial success and improve its ability to scale [...]
Social Media Strategy Execution – A How To Guide To New Media Success
A Social Media strategy is a critical piece to making sure that your efforts with New Media are helping your customers and your company. But how do you actually “do” it? A well defined strategy is nice to have, but without execution, you aren’t going to make your customers or your shareholders happy.
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The Two Skills Required of Social Media Managers in Organizations
Companies have tons of employees who are Social Media Experts and tons of managers who are Masters at Leadership Influence. However, rarely are the two skills possessed by a single employee.
Companies should encourage leaders to actively participate in Social Media to “Learn By Doing”, or develop younger talent who have Social Media skills into better [...]
Does Social Media Affect a Company’s Stock Price?
Stock Price is the ultimate metric for a company looking to evaluate a business strategy. When thinking about Social Media Strategy, a company can choose from many different metrics to evaluate their efforts. Ultimately, we will have to stock price at those companies with good Social Media to understand whether or not Social Media is [...]
