Archive for the ‘Facebook’ Category
How to Define Social Media Strategy and Business Objectives By Using the Customer Experience Lifecycle Model
Well defined business objectives are the cornerstone of any corporate Social Media initiative. Defining strategic objectives for social media has been pretty well covered across the social media blogs, but many businesses seem to be missing it. So why the struggle? Well, good strategy isn’t easy. It takes a lot of hard work to build a strategy and even more work partnering across the organization to make it work.
Learning Social Media Strategy By Doing Social Media – My Humbling Experience with Search Results for “Annoying Facebook Pictures”
Recently, I led a Consumer Research project that featured some very wonderful Innovation Consultants from Strategos who preached the gospel of “learning by doing”. Or, as Vas Vasiliadis would say, “You got to get in there and make the sausage, man.” “Learning By Doing” has since become my professional mantra. I started this Social Media [...]
A Summer Internship in Social Media Strategy
Summer interns are one of the greatest traditions of capitalism. Each summer, notoriously ambitious interns join companies eager to make an impact and deliver results. For the Social Media Strategist, interns can provide a fresh perspective to companies looking to embrace Social Media. Realizing the threat facing GE from the thousands of start-ups thinking differently, Jack Welch had his managers pretend to be one of the many Dotcoms trying to destroy GE’s existing business models. This exercise helped GE’s leadership think about how the internet could quickly exploit a company’s weaknesses. Here’s an adaptation of GE’s classic management idea for a meaningful 12-week summer internship that also can provide your company with fresh strategic thinking.
Are Annoying Facebook Notifications Really a Monetization Strategy?
Facebook has talked about offering Facebook Credits to reward users for good content which is a logical step. Now, if you knew that by using a credit to “like” something that you wouldn’t get notified, wouldn’t you buy a couple? Even if you wouldn’t buy any, wouldn’t you use a few that were gien to you rather than cash them out?
Facebook: Don’t Sell Credits, Let Top Users Trickle Down the Wealth
Facebook is so worried about Twitter that they are creating monetary incentives to keep people on Facebook to check their statuses. Mashable provides great coverage, as always: Facebook Credits seem to (be) Facebook’s baby steps into the world of virtual currency. Right now, users can only give credits to friends for sharing great posts or [...]
No Forbes, CEOs should not “Facebook” or “Twitter”
Matthew Fraser and Soumitra Dutta write an ambiguous, bland, and wrong piece on Forbes.com about the need for CEOs to use Social Networking technologies. Their seemingly decent argument cites Web 2.0 Evangelists (no one particular, just the “evangelists” in general) who apparently claim the following: Web 2.0 evangelists, on the other hand, argue that social [...]
Facebook’s Strategy is Forcing Us to Categorize our Friends by Delaying Real-Time Search
Now that all your friends have stopped wondering whether or not they like the New Facebook Changes, we can study what this is doing for Facebook and it’s users. First, here’s Jared W. Smith with a great summary of the changes: The area where you enter status updates has been made into a more ambiguous [...]
New New Facebook – Don’t Give Your Fans Crap
Mashable’s wonderful update on new Facebook explains many of the changes, including a link to the most relevant changes for social media marketers. In the Opportunities section, they highlight these 4 points: Opportunities 1. Stronger Interaction with Fans Because the Wall tab will become the focus, Pages will feel much more active and dynamic than [...]
