Archive for the ‘Facebook’ Category

Social Media Strategy Class Reading List

I recently taught a class at DePaul University on Social Media Strategy to Graduate Students in Public Relations and Advertising.  Below is the reading list I compiled with tech sources, interesting articles, and relevant case studies that helped guide our class discussion.   Technology and Social Media Blogs Mashable ReadWriteWeb TechCrunch The Next Web AllFacebook […]

Posted on September 26, 2011 at 3:48 pm by Ben Foster · Permalink · 8 Comments
In: Career, Content, Facebook, Leadership and Management, Strategy

Interesting – Nicorette uses Promoted Tweets to Direct to A Facebook Page?

When Twitter announced their Promoted Suite product late last year, it was easy to see how brands could use this to inject a trend into the conversation.  Using a Promoted Trend on the day the DVD release of Inception to promote the BluRay version was a great example. I saw Nicorette using this Promoted Trend […]

Posted on January 4, 2011 at 10:58 pm by Ben Foster · Permalink · 3 Comments
In: Facebook, Twitter

How Many Users on Facebook?

How many Facebook users are there?  This Facebook Growth chart shows the growth of Facebook users from 2004 to 2015 based on a variety of data including Facebook. I was looking all over the internet for a chart that showed the number of Facebook users there are and couldn’t find one.  I figured I’d just […]

Posted on July 28, 2010 at 4:18 pm by Ben Foster · Permalink · 93 Comments
In: Facebook, Leadership and Management, Strategy

Facebook Privacy Concerns? Who cares??? Did you guys hear we’re getting free donuts?

The movement to quit Facebook on May 31 received about 36,000 fans.  Dunkin Donuts Free Donut Day, received over 90,000 fans. Despite some media reports claiming Quit Facebook Day was a success because it raised awareness, I feel like Facebook is going to feel emboldened to stretch the limits even more.  There is now a […]

Posted on June 4, 2010 at 11:26 am by benphoster · Permalink · One Comment
In: Facebook

Facebook Advertising Strategy – Older Fans Are More Valuable

I observed an interesting trend in commercials during a recent episode of 30 Rock.  A majority of advertisements now direct viewers to the company’s Facebook page rather than the brand’s home page.  This isn’t necessarily a good strategy, but it does say a lot about the importance of Facebook in integrated marketing communications. Brands realize […]

Posted on May 3, 2010 at 9:46 pm by benphoster · Permalink · One Comment
In: Facebook, Strategy

Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test

It’s no secret that brands are rushing to Facebook to create pages to broadcast their message, establish “friendships” with customers, and leverage the platform’s functionality to execute savvy campaigns.  Many brands and celebrities have used Facebook very well, but does their success mean that your brand will be able to replicate it? Most brands are […]

Posted on September 28, 2009 at 5:33 pm by Ben Foster · Permalink · 7 Comments
In: Facebook, Strategy

Facebook’s Strategy for Acquiring FriendFeed

TechCrunch broke the news today that Facebook is acquiring the wonderful site FriendFeed.  There were few cues in either the official Facebook press release or the press release from FriendFeed. The following is what’s clear to date: All 12 FriendFeed employees will be joining Facebook Facebook has borrowed many design features and functionality from FriendFeed […]

Posted on August 10, 2009 at 2:52 pm by Ben Foster · Permalink · 2 Comments
In: Facebook, Strategy

Facebook Charging for Access – How much would you pay?

FiLife is an amazing site, not only because of their innovative Stacker tool which is a great Social Media case study that helps consumers figure out how they “stack-up” to their peers, but also because of all their great financial content. Recently, FiLife created a contest to crowd-source content by challenging people to come up […]

Posted on August 3, 2009 at 1:07 pm by Ben Foster · Permalink · 3 Comments
In: Facebook

Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2

Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy around […]

Posted on June 8, 2009 at 8:39 pm by Ben Foster · Permalink · 4 Comments
In: Facebook, Strategy, Twitter

Social Media Strategy Case Studies Using the Customer Experience Lifecycle

In my last post, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives.  This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social […]

Posted on June 4, 2009 at 9:48 am by Ben Foster · Permalink · 12 Comments
In: Facebook, Leadership and Management, Strategy