Archive for the ‘Facebook’ Category

Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test

It’s no secret that brands are rushing to Facebook to create pages to broadcast their message, establish “friendships” with customers, and leverage the platform’s functionality to execute savvy campaigns.  Many brands and celebrities have used Facebook very well, but does their success mean that your brand will be able to replicate it?
Most brands are sophisticated [...]

Facebook’s Strategy for Acquiring FriendFeed

TechCrunch broke the news today that Facebook is acquiring the wonderful site FriendFeed.  There were few cues in either the official Facebook press release or the press release from FriendFeed.
The following is what’s clear to date:

All 12 FriendFeed employees will be joining Facebook
Facebook has borrowed many design features and functionality from FriendFeed
Most content on FriendFeed [...]

Facebook Charging for Access – How much would you pay?

FiLife is an amazing site, not only because of their innovative Stacker tool which is a great Social Media case study that helps consumers figure out how they “stack-up” to their peers, but also because of all their great financial content.
Recently, FiLife created a contest to crowd-source content by challenging people to come up with [...]

Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2

Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs.
By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy around helping [...]

Social Media Strategy Case Studies Using the Customer Experience Lifecycle

In my last post, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives.  This model shows you where consumers are looking for information to meet their needs.
By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media [...]

How to Define Social Media Strategy and Business Objectives By Using the Customer Experience Lifecycle Model

Well defined business objectives are the cornerstone of any corporate Social Media initiative. Defining strategic objectives for social media has been pretty well covered across the social media blogs, but many businesses seem to be missing it. So why the struggle? Well, good strategy isn’t easy. It takes a lot of hard work to build a strategy and even more work partnering across the organization to make it work.

Learning Social Media Strategy By Doing Social Media – My Humbling Experience with Search Results for “Annoying Facebook Pictures”

Recently, I led a Consumer Research project that featured some very wonderful Innovation Consultants from Strategos who preached the gospel of “learning by doing”.  Or, as Vas Vasiliadis would say, “You got to get in there and make the sausage, man.”
“Learning By Doing” has since become my professional mantra.  I started this Social Media Strategy [...]

A Summer Internship in Social Media Strategy

Summer interns are one of the greatest traditions of capitalism. Each summer, notoriously ambitious interns join companies eager to make an impact and deliver results. For the Social Media Strategist, interns can provide a fresh perspective to companies looking to embrace Social Media. Realizing the threat facing GE from the thousands of start-ups thinking differently, Jack Welch had his managers pretend to be one of the many Dotcoms trying to destroy GE’s existing business models. This exercise helped GE’s leadership think about how the internet could quickly exploit a company’s weaknesses. Here’s an adaptation of GE’s classic management idea for a meaningful 12-week summer internship that also can provide your company with fresh strategic thinking.

Are Annoying Facebook Notifications Really a Monetization Strategy?

Facebook has talked about offering Facebook Credits to reward users for good content which is a logical step. Now, if you knew that by using a credit to “like” something that you wouldn’t get notified, wouldn’t you buy a couple? Even if you wouldn’t buy any, wouldn’t you use a few that were gien to you rather than cash them out?

Facebook: Don’t Sell Credits, Let Top Users Trickle Down the Wealth

Facebook is so worried about Twitter that they are creating monetary incentives to keep people on Facebook to check their statuses.  Mashable provides great coverage, as always:
Facebook Credits seem to (be) Facebook’s baby steps into the world of virtual currency. Right now, users can only give credits to friends for sharing great posts or having [...]