Archive for the ‘Facebook’ Category
Facebook User Growth Chart – 2004-2010
Share This chart shows Facebook’s growth in new users from 2004 to 2010 based on data provided by Facebook.com. I was looking all over the internet for this chart and couldn’t find one. I figured I’d just create one and share it so that other people wouldn’t have to go through the search that I [...]
Facebook Privacy Concerns? Who cares??? Did you guys hear we’re getting free donuts?
Share The movement to quit Facebook on May 31 received about 36,000 fans. Dunkin Donuts Free Donut Day, received over 90,000 fans. Despite some media reports claiming Quit Facebook Day was a success because it raised awareness, I feel like Facebook is going to feel emboldened to stretch the limits even more. There is now [...]
Facebook Advertising Strategy – Older Fans Are More Valuable
Share I observed an interesting trend in commercials during a recent episode of 30 Rock. A majority of advertisements now direct viewers to the company’s Facebook page rather than the brand’s home page. This isn’t necessarily a good strategy, but it does say a lot about the importance of Facebook in integrated marketing communications. Brands [...]
Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test
Share It’s no secret that brands are rushing to Facebook to create pages to broadcast their message, establish “friendships” with customers, and leverage the platform’s functionality to execute savvy campaigns. Many brands and celebrities have used Facebook very well, but does their success mean that your brand will be able to replicate it? Most brands [...]
Facebook’s Strategy for Acquiring FriendFeed
Share TechCrunch broke the news today that Facebook is acquiring the wonderful site FriendFeed. There were few cues in either the official Facebook press release or the press release from FriendFeed. The following is what’s clear to date: All 12 FriendFeed employees will be joining Facebook Facebook has borrowed many design features and functionality from [...]
Facebook Charging for Access – How much would you pay?
Share FiLife is an amazing site, not only because of their innovative Stacker tool which is a great Social Media case study that helps consumers figure out how they “stack-up” to their peers, but also because of all their great financial content. Recently, FiLife created a contest to crowd-source content by challenging people to come [...]
Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2
Share Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy [...]
Social Media Strategy Case Studies Using the Customer Experience Lifecycle
Share In my last post, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs. By focusing Social Media efforts on where your customers are looking for information, you can better define your [...]
How to Define Social Media Strategy and Business Objectives By Using the Customer Experience Lifecycle Model
Well defined business objectives are the cornerstone of any corporate Social Media initiative. Defining strategic objectives for social media has been pretty well covered across the social media blogs, but many businesses seem to be missing it. So why the struggle? Well, good strategy isn’t easy. It takes a lot of hard work to build a strategy and even more work partnering across the organization to make it work.
Learning Social Media Strategy By Doing Social Media – My Humbling Experience with Search Results for “Annoying Facebook Pictures”
Share Recently, I led a Consumer Research project that featured some very wonderful Innovation Consultants from Strategos who preached the gospel of “learning by doing”. Or, as Vas Vasiliadis would say, “You got to get in there and make the sausage, man.” “Learning By Doing” has since become my professional mantra. I started this Social [...]
