Best Posts
My 5 Favorite Posts
#1 - Social Media Strategy Execution – A How To Guide
- Start with Business Objectives
- Staff a Diverse Team
- Study Customer Research
- Structure Problem Solving around Customer Needs
- Solve Problems Through Brainstorms
- Create a Social Media Portfolio
- Establish a Set of Metrics
- Learn by Doing
- Learn, Fix, Then Apply
#2 – Portfolio Approach to Social Media Strategy
Portfolios have been used by mutual funds, venture capital firms, and conglomerates for many years for the following reasons:
- Diversification – Increase chance of average positive return through multiple small bets
- Focus on Objectives – Increase overall company success by focusing on specific business objectives
- Transfer of Best Practices – Improve component success by spreading what worked and learning from failure
#3 – Case Studies in Social Media Strategy Using the Customer Experience Lifecycle
- Realization - Recognition of a problem or need
- Awareness - Connection between need and your product
- Evaluation - Consideration of you (and your competitors) product benefits and tradeoffs as a solution to the need
- Transaction - Money is exchanged for product
- Consumption - Product is used
- Service - Post-purchase support for your product
#4 – Using Multiple Twitter Accounts
Having multiple Twitter accounts allows a company to create a strategic advantage in the following 4 ways:
- Improved focus on business objectives
- Develop employee skills and talent
- Test and refine multiple Social Media strategies
- More effectively attract the attention of a specific audience
#5 – Is Social Media a Management Breakthrough…or a Fad?
BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are taking innovative approaches to weather the downturn. The most interesting part of the series covers 11 breakthrough management ideas that are now the basics of any business school education.
This 4 part series will examine these breakthroughs alongside social media to see if we are witnessing a world-changing idea, or just another management fad. First, here is the recap from BusinessWeek:
Some of the most powerful and lasting management methods were launched during tough times, when companies needed new ways to manage costs and grow. Here is a look back at some of the biggest ideas over the past 100 years.
1910 – The Assembly Line– Explanation
1920 – Market Segmentation – Explanation
1931 – Brand Management – Explanation
1943 – Skunk Works – Explanation
1950s – Lean Manufacturing – Explanation
1967 – Scenario Planning – Explanation
1973 – 360 Review – Explanation
1987 – Six Sigma – Explanation
1989 – Outsourcing – Explanation
