Comments on: Are Social Media Metrics Hurting Your Company?

By: Twitter Metrics – How to Fool Your Leadership | Ben Foster | @benphoster

Wed, 26 Aug 2009 03:19:16 +0000

[...] To prevent social media metrics from hurting your company, here are some common Twitter metrics and how to game them. By exposing these metrics, I hope to advance the discussion and take a more holistic view of social media’s effect on business [...]

By: How to Execute Social Media Strategy and Governance | By Ben Foster

How to Execute Social Media Strategy and Governance | By Ben Foster — Thu, 06 Aug 2009 02:46:49 +0000

[...] Much has been said about the need for metrics, and it is often the biggest roadblock for Social Media practitioners [...]

By: Patty

Patty — Fri, 29 May 2009 17:33:41 +0000

Great post, Ben! Thought you might like to see this Fileshare on Social Media ROI:

http://www.graymatterminute.com/2009/05/13/file...

By: Patty

Patty — Fri, 29 May 2009 11:33:41 +0000

Great post, Ben! Thought you might like to see this Fileshare on Social Media ROI:

http://www.graymatterminute.com/2009/05/13/file...

By: Chris Brooks

Chris Brooks — Wed, 27 May 2009 16:27:38 +0000

Good post Ben.

While the saying what can't be measured can't be improved it is different for social media. Which I actually think is kinda nice. You can use the tools you have mentioned to get a baseline, but social media is all about spur of the moment conversations and connections. If you try to chain social media down with measurements that are too intense it will defeat the purpose of social media all together.

Just go with the flow measure what you can, but don't get caught up with it and just capitalize on what you can.

By: Social media metrics come first | Knowledgeistics

Social media metrics come first | Knowledgeistics — Wed, 27 May 2009 16:27:17 +0000

[...] jumped into this hornets’ nest. Ben Foster argues that social media metrics may delay action and cost your company leadership position in an emerging [...]

By: John Rood

John Rood — Wed, 27 May 2009 16:01:46 +0000

Ben, good post. I get your argument that social media metrics can delay action. When I rethought my earlier position, I realized that the kind of metrics I think companies should set need to be related to THEIR goals, and not necessarily be "social media metrics" like twitter followers. I try to hash this out here: http://bit.ly/TpSXG