Are Annoying Facebook Notifications Really a Monetization Strategy?
A couple months ago, Facebook introduced us (who weren’t using FriendFeed) to the “Like” button. Users could quickly indicate their appreciation for content without having to think about writing a witty comment. Users improved their understanding of how to make their friends happy. Facebook built even more data around micro-demographic preferences to further their strategy of people organization.
The Problem: 28 Notifications
Whenever you click “Like”, you are notified via email of anyone who comments on the item. There is no way to turn off this insanely annoying feature.
Why does “Like” function the same as a comment? When I comment, I am commenting with the direct intent of creating a discussion so I look forward to follow-ups.
However, when I “Like” something, I’m simply telling someone that they are neat. I do not want to hear what others have to say, the “Like” button is merely of a personal feedback mechanism.
Is Facebook Doing This To Sell Credits?
My friends who stopped clicking “like” told me they hated notifications from strangers. This functionality seems easy for Facebook to make and would make Facebook users happy. Facebook are a very smart group of people…is this annoyance intentional?
Facebook has talked about offering Facebook Credits to reward users for good content which is a logical step. Now, if you knew that by using a credit to “like” something that you wouldn’t get notified, wouldn’t you buy a couple? Even if you wouldn’t buy any, wouldn’t you use a few that were gien to you rather than cash them out?