A Story is Worth 1,000 PowerPoint Slides

Photo by kennymatic

Beth Kanter wrote an incredibly relevant piece on the importance of story-telling in presentations.  She cites Andy Goodman in her article:

Andy is a master at storytelling.  In his workshops, he offers the following formula for a storytelling based on Hollywood script writing:

* Introduce the central character
* Inciting moment:  something bad happens to the character that will prevent them from achieving a goal related to the goal of your presentation
* Barrier to resolution #1:  Character tries to solve the problem, but can’t
* Barrier to resolution #2:  Characater tries to solve the problem, but can’t
* Resolution:  What you’re going to share in your presentation
* Widen the Lens:  The bigger picture

Sounds simple enough…but not all of us are master story-tellers. How do you know if your story is good?

Posted on March 11, 2009 at 2:15 pm by Ben Foster · Permalink
In: Career, Content · Tagged with: ,

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  1. Written by benphoster.com » Strategy Jobs - Finding and Preparing
    on April 19, 2009 at 2:32 pm
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    […] – The easiest and most effective way to deliver a message is to engage your audience with an interesting story related to your idea. If you stop at the “thought”, then people won’t internalize the story and be able […]

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